My SMART Goal

• Specific: My goal is to educate teenagers about the significant amount of waste produced by fast fashion and the environmental damage it causes. I want to establish a website on the Internet, therefore, everyone has access to it. The website will contain all the information regarding fast fashion as well as slow fashion firms/sustainable and eco-friendly clothing brands. While I was researching years ago, I discovered that fast fashion is a major source of both environmental damage and toxic working environments. Knowing these are ongoing issues, I decided to raise more awareness of them. 

• Measurable: I'll know when I've succeeded given that I'll get frequent feedback from my peers and mentors, which will help me improve my website and make it better each time. I will consider my project successful if I am pleased and have launched it and received the comments I want to hear from my mentors and peers indicating that there is nothing further to correct on my website. 

• Attainable: This project will be completed in a step-by-step method that includes:

• 1. Researching: doing interviews, and conducting my own online research via videos, publications, websites, and so on.

• 2. Brainstorming and prototyping: coming up with ideas for my website/carrd, decorating, presenting/proposals, and so on.

• 3. Obtaining comments from Others: Create a Google Form and distribute it online to gather comments and suggestions on how to enhance the website.

• 4. Editing: Finalize the website and edit it in response to the criticism I've received.

• 5. Final Checking: Review the webpage and solicit input from my professors and classmates on any remaining modifications.

• 6. Publication & Promotion: After receiving positive comments, I publish the website and advertise it on Instagram.

• Relevant: I've lately developed a strong interest in fashion and established my personal style via it. I began visiting bazaars that offer thrift/second-hand and upcycled apparel. Going to the bazaar piqued my curiosity and was one of the key reasons I chose fast fashion for my CP project. 

• Time-based: I'd like to meet my target before the Eid holiday so that I may prepare for my CP lecture and display over the vacation and the week following the break at school. 

Empathy & Identifying Users

• How do you gain empathy for your users? 

I did my best to provide them with all of the information they required through interviews and online research as well as a solution to the problem by directing them to sustainable thrift stores and bazaars where they could shop secondhand. 

• What was your process when identifying your users?

Before deciding my target audience I had to choose a topic. From the topic (fast fashion) I was able to divide my target audience into more specific audiences.  I mainly chose to target the middle-class-upper-class,  as well as teenagers, adults, as well as those interested in fashion. 

• How challenging has it been to get in touch with your users? Or to decide which users to contact?

It was quite challenging for people to review my website because hadn't posted it at that time but once promoted it to people through google forms and presentations, I was able to get in touch with my users more. I received their feedback as well as features that they liked about my website at that time.  

Regarding the interview to gain information from, It was quite easy for me to contact them as my mom had a few connections working in the fast fashion industry which I contacted for my interview. 

• What is one unique insight that you learned from speaking to your users?

A lot of people had different views regarding my website and everyone had their own opinions. Some people believed that it would help raise awareness for the issue and some people didn't. They each had their own feature that they liked about my website, the things they thought I could work on, and so on. 

• Did your interviews change your perspective on the challenge? 

The interviews I conducted did change how I viewed the issue. I realized that a lot more fast fashion companies are trying to be more sustainable than I thought. They have made constant attempts to change things and I was very happy to hear that.

Define and Ideate

• Crazy 8 Ideas: 

Before finalizing my idea for the website, I had previously written and drawn 7 other ideas for my project which included an Instagram account to raise awareness, a clothing donation bin, up-cycled clothing, unused clothing donation service for the less fortunate, a website that contains just a list of clothing donation services and secondhand/thrift stores to buy from, and a website just for information regarding fast fashion.

• What is one thing that is currently causing you to stress about your project?

My final idea for my project is a website that includes both information and my recommendations for secondhand/thrift stores as well as bazaars and markets around Jakarta where they can purchase clothing for a more sustainable purchase. The thing that stresses me out is the application to create the website itself because I am unable to view user statistics on it. Therefore I won't exactly know if people viewed my website or not after my promotions.