Media Studies A level

Welcome to Media Studies! Using your knowledge of TV, film, print and digital as a starting point, Media Studies will enable you to grow your knowledge to help you produce original pieces of work, while exploring the channels of mass communication in more depth. Whether you are analytical or creative, media studies provides opportunities for you to develop your creativity and learn new practical skills in the production of your own media texts, whilst engaging with something that truly interests you. You will be able to analyse how the media represents different groups, while also have the opportunity to focus on specific areas of the media that interests you through research projects that combine theory and practical production.

How do we approach these media 'texts'?

We will apply what is called the 'theoretical framework' - different ways of looking at media. Some units focus on particular areas, others use all of the framework. This includes;

• Media language - how are different elements of the text used to communicate meaning to the audience?

• Industry - how different areas of the media operate; how industry is regulated

• Audience - how texts target particular audiences, and how audiences interact with texts

• Representation - how are representations of different social groups constructed?