October 2022 began with the mid-sem examinations followed by a series of celebrations of Indian Festivities and Culture. A few guest lectures and conferences added value to this vibrant month.

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-Director, BGR Campus

News from BGR Campus | October 2022
Monthly Newsletter

"A nation's culture resides in the hearts and in the soul of its people” _ Mahatma Gandhi

Guest Lecture on Blockchain

The value added course was for 10 hours that was covered in 2 days. Mr. Annamalai Anbukkarasu and Ms.Pallavi Kumari, Head. Digital and Emerging Technologies, Technology Advisory Group, BFSI TCS were the resource persons. The ideology behind the course was to understand the blockchain technology and its application across various sectors. On 15^th of October, the topics covered included the basic understating of Metaverse, the front and back end use cases of blockcahin used in Metaverse, understanding the architecture of decentralized ledger technology and the working system of Blockchain as a Service (BAAS). The concept of Genesis and Linked list were also covered. The hands-on experience on day 1 included hashing techniques such as SHA-256, private and public key concepts. Since the official account were used for hashing, the students were unable to access it but the live visual demonstration clearly explained the overall security performance of the system and transaction. Some of the other curricular activity session on 15^th October included discussions about Non-Fundgible Tokens in Asset tokenization management, Letter of credit in blockchain mechanism etc. The course started by 9:00 am and closed by 4:00 pm on October 15^th.

The second day of October 16^th 2022, started the session with hands-on experience using the Ganache server and Node.js script. The activity was based on transactions involved using NFT’s, plain cash transaction using ethereum platform. Post this session, the blockchain consensus algorithm was discussed such as proof of work used in Bitcoin, Benzantine Fault Tolerance, Practical BFT, Proof of Elapsed Time etc. The various blockchain platforms such as hyperledger, ripple etc were also covered in the course. The session on day 2 got ended by 12:30 pm with a huge learning experience on the digital and emerging technologies in the market.

Guest Lecture by Shashank Udupa: FIB Connect

FIB Connect organized a guest lecture on 17^th of October, 2022. This lecture was graced by the presence of Mr Shashank Udupa, Founder and COO of Avalon scenes. Mr Udupa, who carries a motive of improving the magnitude of financial literacy in India, talked about his journey, his views on the economy, his trading strategies and about his personal learnings throughout the two-hour session conducted in the Main Auditorium of CHRIST (Deemed to be University), Bannerghatta Road Campus which was attended by over 1500 students from all the specialisations of BBA and the finance students of MBA. The topics of discussion varied from what is financial literacy how can one attain it too first-hand experiences in the corporate world. The first of its kind a rapid-fire round that was full of fire and kept one on their toes. An extremely interactive Q&A session where students from across the Business Department had participated.

Marketing for the International Market

The activity took place on CHRIST (Deemed to be University) Bannerghatta Road campus on 13^th October 2022, between 10:00 AM and 12:00 PM.

The guest speaker was Mr. Sam Moorthy, partner in an independent boutique consultancy focused on FMCG, Financial Services, Media, Pharmaceuticals and Real Estate. An IIM Ahmedabad alumnus, Mr. Moorthy has an incredible experience of 35 years in branding and marketing. Having worked in Central Europe for a good amount of time, he has worked for well-known brands such as Proctor & Gamble and GlaxoSmithKline as its customers. He is also currently serving as an adjunct faculty in Marketing and Communications for St. Joseph’s College, Bangalore.

The guest lecture began with Mr. Moorthy interacting with the audience about the perspective on what a business is all about. This interaction set an enthusiastic pace among the audience for the entire discussion. He went on to elaborate how it is important to acknowledge the value of consumers in product, price, place, and promotion using three cases that were provided to the audience well in advance as a part of pre-session engagement he had arranged. Discussing the solutions for these three cases enabled us to identify factors that have a real impact on marketing strategies.

Mr. Moorthy clearly explained how the five factors-culture, infrastructure, language, political and legal framework, and economics are the factors influence products, price, place, and promotion using the case of Netflix and other OTT platforms. Various points such as how India has no censor regulations for OTT platforms and how everyone has a technology with that allows them to connect with OTT platforms seamlessly.

As the second part of his pre-course engagement, an interesting discussion between Mr. Moorthy and the students ensued about an advertisement campaign by Unilever for its detergent brands across the globe, which helped us understand how multiple perspectives are essential for designing an effective advertisement campaign. As the last part of his session, he narrated his own experience to highlight the importance of how cultural sensitivity is a must for all cross-culture business collaborations to ensure smooth business transactions.

Students were prompt in asking interesting questions during the question-and-answer session for which Mr. Moorthy gave helpful insights. The session ended with faculties felicitating the guest with a memento.

Leading a healthy Lifestyle - A Seminar by Dr Nidhi Nigam

Doctor Nidhi Nigam, Founder of Nutrify, is a clinical nutritionist and a health coach who addressed the students of the Department of Psychology to spread awareness on therapeutic nutrition, weight management and general health counselling on 18 October 2022.

The session was intended at giving insights about nutrition and everything related to maintaining a healthy lifestyle. Making nutritious food choices, inculcating physical activity into our lives, refraining from substance abuse, smoking and drinking are some of the ways we can easily avoid unwanted health issues and many types of cancers. The session broke myths many of the above-mentioned topics and addressed many questions from the students in a two-hour long session. One of the discussions included the advantages and disadvantages of intermittent fasting, and to what level it was recommended to students who have a busy college life and are mostly under 20 years of age. Correct ways of dieting were discussed which gave more clarity to students who raised health-conscious queries amongst other things. Overall, the session was enlightening and very instrumental in breaking our myths about health and dieting, all while providing us with the correct alternatives for making better lifestyle choices.

Bhasha Utsav 2022

On 31 October 2022, the most awaited event of the University' Bhasha Utsav' or the 'Ethnic Day' took place at the Bannerghatta Road Campus with the entire campus lighting up with the spirit of 'Unity in Diversity'. The students, faculty, administrative staff, maintenance staff, housekeeping staff, and each and everyone who was a part of the University brought in colour and joy during the event.

Being the second edition of this extravagant event of the year, it began with a procession lead by the Director, Dean and faculty members followed by the percussionists of the 'Chenda melam' troupe who were joined by the overjoyed first year students dancing throughout the procession around the circumference of the campus.

This was followed by the stage events in the main auditorium where the chief guest Mr Vilas Nayak, a world-wide renown artist and a record holder, enthralled the audience with his extraordinary talent of painting two portraits within 7 minutes, one portrait of our founder St. Kuriakose Chavara and one inspired by the folk art of Karnataka called 'Bhoota Kola'. After a thunderous applause and standing ovation to the chief guest, the audience witnessed mesmerising dance and music performances which built-up their hype. A music performance by the International students was a noteworthy one. The ending of 'Bhasha Utsav' was even more relishing, as the students grooved to the 'Dollu Kunitha' a Karnataka folk dance performance in the Audi Block entrance and to the vibes of DJ music after that. The event was a classic example of celebrating cultural diversities of the globe and an exhibition of peace and harmony at our University.

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