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During the Design Phase, you'll create a design for a Print or Digital Media outcome. That outcome will be up to you, but it could be anything.
You'll use research, kaitiakitanga and manaakitanga to help you decide what to make and who to make and why.
When designing none of the content create during this phase should be used for 92005 Develop a digital techologies outcome and vice versa. If you are 'designing' in the software you will be using to develop your outcome then you are actually creating the outcome.
DESIGN
DESIGN
Working through designs before creating the actual outcome is important as it helps you enhance your idea so that you can produce an outcome that looks good, works well and is well-thought out.
Working through designs before creating the actual outcome is important as it helps you enhance your idea so that you can produce an outcome that looks good, works well and is well-thought out.
By designing you should cover these areas:
Clarity of Vision: Designing helps clarify the vision of what you want to create. It allows you to explore different possibilities, refine ideas, and make informed decisions about the final outcome.
Efficiency: By creating designs first, you can identify potential issues and make adjustments early in the process. This can save time and resources that would otherwise be spent on fixing problems during or after the creation phase.
Feedback: Designs can be shared and discussed with stakeholders or team members to gather feedback. This feedback is valuable for improving the quality of the final product and ensuring it meets the requirements and expectations of all involved parties.
Cost-Effectiveness: Making changes to a design is usually less costly than making changes to a completed product.
Creativity and Innovation: The design phase is an opportunity to brainstorm and innovate. It allows for experimentation with different ideas, techniques, and approaches, fostering creativity and leading to more innovative outcomes.
Risk Management: Designing helps identify potential risks and challenges early in the process. This enables you to develop strategies to mitigate these risks and ensure a smoother execution of the project.
Task #1: Initial Ideas
Task #1: Initial Ideas
What Idea Generation Looks Like
What Idea Generation Looks Like
2D / 3D
Sketches
Can be quite basic
You need to come up with at least 3 ideas. Note that depending on your outcome this might look slightly different (some examples on the slides).
This stage should be mainly sketches.
Each idea should include some (brief) notes explaining your design ideas and addressing the appropriate conventions.
You can use your phone to take pics of concepts OR you could video the work and talk about the design rather than writing notes. Whichever you choose you need to upload to your doc.
Kaitiakitanga
Kaitiakitanga
Have you considered the potential impacts of your ideas. Who or what might be positively or negatively affected by it. Impacts on people could be monetary, emotional, physical or spiritual. For example:
Just because you can, should you (moral/ethical)
You should make sure you are not stealing other people's ideas (intellectual property).
You should make sure you are allowed to use other people’s content like music or tutorials (copyright).
The content should be inoffensive and age appropriate (moral/ethical and legal).
The content should be viewable by ALL people on their device and not create any barriers to them viewing it. (accessibility).
And lots more!
Task #2: Feedback
Task #2: Feedback
At this point you need to get some feedback, especially if you have options but not quite sure which path to follow.
Giving and receiving design feedback is tough. Feedback should be helpful, could improve the work, move things forward and bring about confidence. Quite often feedback is unconstructive and can be ill-aimed, irrelevant, antagonistic.
Feedback needs to be constructive… and honest
Use THE FEEDBACK MATRIX - see slides (scroll down on right)
But what does it mean to be constructive?
Adjective
1. serving a useful purpose; tending to build up
The Feedback Matrix.pdfWhat to do with all that feedback.....
You've received feedback and it's important to work out what feedback is relevant and why.
Why Audience Feedback Matters: When you're creating videos, audience feedback is like your guidebook. It tells you who's watching, what they enjoy, and what they don't. This helps you make videos that people actually want to watch, and it builds a loyal audience who keeps coming back for more.
How to Collect Audience Feedback: There are different ways to get feedback from your audience. You can have conversations, use surveys, polls, and don't forget about social media – it's a great place to chat with your viewers and get their thoughts.
How to Analyse Audience Feedback: Once you have feedback, it's important to understand what it means. Look for patterns and trends in what people are saying. This will help you figure out what changes you might need to make to improve your videos.
How to Implement Audience Feedback: Now it's time to put that feedback into action. Decide which changes are most important and come up with a plan to make them happen. Test out your ideas and see how your audience responds.
Task #3: Refining Your Design Ideas
Task #3: Refining Your Design Ideas
What Design Refinement Looks Like
What Design Refinement Looks Like
2D / 3D
Drawings - hand or computer generated
Specific details looked into further i.e fonts, colour palettes, view points, layout, hierarchy
May have reference images or content for things like textures, materials, a style or theme
Based on your ideas and the feedback you received you should be able to
Take one idea or combine a range of ideas to create a refined sketch that might have a few alternate options within.
Exploring further options to get feedback on will help you present your Final Design e.g colours options, textures / materials, layout, style or look of content (images / videos / animations)
Each idea should include some (brief) notes explaining your design ideas and addressing the appropriate conventions.
For AV specifically
For AV specifically
The refinement process for video editing after receiving feedback typically involves several key steps:
Reviewing Feedback: The editor carefully reviews the feedback received from clients, collaborators, or stakeholders. This feedback could include comments on pacing, transitions, visual effects, audio quality, storytelling, and overall coherence.
Identifying Areas for Improvement: Based on the feedback, the editor identifies specific areas of the video that need improvement or adjustment. This could involve addressing technical issues, enhancing visual elements, refining the narrative flow, or adjusting the pacing of the edit.
Making Revisions: The editor implements the necessary changes and revisions to the video edit. This may involve rearranging or trimming clips, refining visual effects, adjusting color grading, enhancing audio elements, or adding/subtracting content as needed to address the feedback received.
Iterative Editing: The refinement process often involves multiple rounds of revisions and fine-tuning. The editor iterates on the edit, making incremental improvements with each round based on ongoing feedback from stakeholders.
Quality Control: After making revisions, the editor conducts a thorough review of the updated edit to ensure that the changes have been successfully implemented and that the video meets the desired standards of quality and coherence.
Seeking Approval: Once the revisions are complete, the updated version of the video is presented for review and approval. Any final adjustments or tweaks may be made based on feedback before the video is deemed finalized.
Task #4: More Feedback
Task #4: More Feedback
You should have already worked through this process earlier.
Using the same FEEDBACK MATRIX from above get further feedback on your refined ideas.
This feedback should make putting together your Final Design quiet easy.
Remember:
Feedback should be helpful
Help with choosing options / give direction
Might identify a gap or something that hasn't been considered
Make sure it feedback given is constructive and relevant
You are trying to get rid of the unintended consequences.
If feedback is unconstructive it can be ill-aimed, irrelevant, antagonistic.
Task #5: Final Design
Task #5: Final Design
Based on your ideas and refinement the Final Design for a Audio Visual outcome needs to include:
Script: Detailed script outlining dialogue, actions, and scene descriptions.
Storyboard: Visual plan of each shot in the video, including angles and movements, where each scene will be filmed, transitions or effects that might be used.
Sound Design: Background music, sound effects, and voiceovers.
The design should be polished versions of the design with detailed information on the above points.
If you are using placeholder content as you need to capture this during development then make this clear. Any images used in the design should be high-resolution and appropriately licensed.
<------ DESIGN PORTFOLIO EXTERNAL ------>
<------ DESIGN PORTFOLIO EXTERNAL ------>
If you are doing the design portfolio external AS92007 then you will need to head over to this page 92007 Design
Ideally your want to put together this portfolio of design work as soon as you have finished your design while it is fresh in your mind AND so there is no issues including work from developing your outcome.
Now it's time to turn your design into reality
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