Context, Need or Opportunity - the circumstances that form the setting for the idea.

The context, need or opportunity is the background to your project idea. It explains where your idea came from and what situation, interest, issue, or opportunity helped shape it. This can often come from your research, but you may need to adjust it so it clearly connects to the 3D model you want to create. 

Write 2-4 sentences:

• Start with the topic, interest, or issue

• Explain what inspired or influenced the idea

• Say who or what it connects to

• End by linking it to the 3D model you want to make

Context, Need or Opportunity Examples

• I have always liked editing videos and seeing how music, cuts, and effects can change the mood. When I was doing my research, I became interested in how audio visual techniques are used to make videos more engaging, so this project is connected to creating my own edited video outcome.

• I enjoy watching sports edits, highlight reels, and short promotional videos. Through my research I became interested in how camera angles, pacing, and sound are used to build energy, so this project is connected to creating a short video with that kind of purpose.

• I have always noticed how films and videos use sound, lighting, and editing to tell a story. This made me interested in how audio visual work can guide what the audience notices and feels, and my project could focus on creating a short narrative or themed video.

• I am interested in documentary-style videos and interviews because they can share real information in an interesting way. This led me to explore audio visual design as a way to communicate a message clearly, and my project could focus on creating an informative video outcome.

This is the justification for why anything should be made at all. 

It anchors your proposal in evidence and makes it clear that the outcome is responding to a real need or opportunity.

What problem or issue have you identified through your research?

Use the prompts below to help you write 3–5 sentences:

• explain the problem or issue clearly

• describe what is not working, missing, or difficult

• explain why this matters and who it affects

• use research or examples to support your point

• link it to why a 3D model could be a useful response

Problem and/or Issue Examples

• Videos can quickly lose a viewer’s attention if the editing, sound, or pacing is weak. Even when the footage is good, the final outcome may not feel engaging if the shots do not work well together. This creates a problem around how to use audio visual techniques to make a video more effective. That is why I want to create an edited video outcome with a stronger overall feel.

• Sports edits and highlight videos are meant to feel exciting, but they can end up looking repetitive or flat if the pacing and shot choices are not effective. This matters because the audience expects energy and a clear focus. The issue is how to combine footage, music, and editing in a way that builds excitement. This has led me towards creating a short high-energy video outcome.

• In narrative or themed videos, the audience needs to understand the mood or story clearly. If the lighting, sound, and editing do not support the idea, the final outcome can feel confusing or unfinished. This creates a problem around how to guide the audience through the video successfully. That is why I want to focus on creating a short video with a clear mood or story.

• Informative videos need to communicate ideas clearly, but sometimes too much information or poor editing makes them hard to follow. If the audience gets confused or loses interest, the message is not successful. This means there is a challenge in making an audio visual outcome that is both clear and engaging. That is why I want to create an informative video with a strong structure.

Purpose is the reason why your outcome should be created. 

It explains the change, benefit, or impact your project is intended to have in response to the need or problem you identified. A good purpose links back to your research and helps make sure your requirements are meaningful, not random features. 

What is the purpose of your project?

Write 2–4 sentences that explain:

• what your outcome is intended to do. The purpose of this project is to...

• who it is for. This is for...

• what problem or issue it helps with. It helps with the problem of...

• what benefit it should create. It should help by... 

Purpose Examples

• The purpose of this project is to create an edited video outcome that is more engaging for viewers. It is for an audience watching the video, and it helps with the problem of footage feeling flat or uninteresting when the editing is weak. It should use audio visual techniques to create a more polished and effective final video.

• The purpose of this project is to create a short high-energy video outcome. It is for viewers who enjoy exciting sports edits or highlight-style videos, and it helps with the issue of videos becoming repetitive or lacking impact. It should use pacing, shot choices, and sound to build energy and keep the audience interested.

• The purpose of this project is to create a short video with a clear mood or story. It is for viewers who want to understand the message or atmosphere of the video, and it helps with the problem of videos feeling confusing or unfinished. It should combine footage, sound, and editing in a way that guides the audience clearly.

• The purpose of this project is to create an informative video that is clear and engaging to watch. It is for an audience who needs to understand a message or topic, and it helps with the issue of videos becoming hard to follow or losing viewer attention. It should communicate information in a way that is easy to understand and interesting to watch.

End Users are the person or people your outcome is designed for.

Who is this outcome for, and who would use, view, or benefit from it? Who are you aiming your product at? Try to be specific, not just “everyone”. Choose a target group you can actually access, so you can get feedback from them during development.

Generally, there are two types of end users. Main users  (sometimes called majority users) are the people your outcome is mainly designed for. Users with specific needs (sometimes called extreme users) are people who may need something different considered when using, viewing, or interacting with the outcome.

For example, most users may enjoy the outcome in a similar way, while some users may have different expectations, preferences, or needs that should still be considered in the design.

Write about your end users:

• Who is your target audience? Be specific — do not just say “everyone”.

• Identify the main users — the people most likely to use, view, or benefit from your outcome.

• Include any users with specific needs who may have different requirements or expectations.

• Optional: describe where, when, or how the outcome may be used or viewed.

This is where you clearly state what you are proposing to make. 

Describe your idea at a high level so it is clear what the outcome will be, what it is meant to do, and how it connects to your research and project direction. 

Write your proposed digital outcome:

• • What type of digital outcome will you create?

  • What will the 3D model be?

  • What will it look like or include at a high level?

  • How does it connect to your research and project direction?

  • How does it suit your users?

  • Where relevant, what user or cultural considerations will you need to keep in mind? 

Proposed Digital Outcome Examples

• A short edited video outcome using footage, sound, and effects. The video will focus on editing choices that make it more polished, engaging, and effective for the viewer. It will connect to my research into how audio visual techniques such as pacing, transitions, and sound design improve the overall quality of a video.

• A short sports-style edit or highlight video. The video will use shot choices, pacing, music, and editing to build energy and keep the audience interested. It will connect to my research into sports edits and how videos can use audio visual techniques to make action feel more exciting and clear.

• A short video outcome with a clear mood, message, or story. The video will combine footage, sound, and editing to guide the audience and create a strong overall atmosphere. It will connect to my research into narrative and themed videos and how editing choices shape what the viewer notices and understands.

• A short informative or documentary-style video. The video will present a topic or message in a way that is clear, structured, and engaging to watch. It will connect to my research into informative video outcomes and how audio visual design can help communicate information effectively to an audience.

Scope is about setting boundaries for your project. 

It helps you decide what you will definitely make, what you will leave out for now, and what limits you need to work within. A clear scope helps keep your project realistic and manageable. 

Include:

• In scope (MVP): what you will definitely include in your project

• Out of scope: what you will leave out for now

• Constraints: any limits that may affect your project, such as time, software, hardware, or skill level

Scope Example for an Edited Video Outcome

• In scope (MVP): one short edited video with a clear purpose, selected footage, sound, and simple editing techniques, with a finished export

• Out of scope: a long video, multiple locations, advanced visual effects, or highly complex sound design

• Constraints: time available, access to filming equipment, editing skill level, and the amount of footage and editing that can be completed successfully

Scope Example for a Sports Edit / Highlight Video

• In scope (MVP): one short highlight or sports-style edit using selected clips, music, clear pacing, and a finished export

• Out of scope: filming a full sports event, multiple separate edits, advanced motion graphics, or complex effects

• Constraints: time available, access to suitable footage, editing skill level, and the complexity of cuts, pacing, and sound editing

Scope Example for a Narrative / Themed Video

• In scope (MVP): one short video with a clear mood, message, or story, using planned shots, sound, editing, and a finished export

• Out of scope: a long storyline, multiple filming locations, a large cast, or advanced special effects

• Constraints: time available, access to actors/locations/equipment, editing skill level, and the amount of filming and post-production that can be managed

Scope Example for an Informative / Documentary-Style Video

• In scope (MVP): one short informative video with a clear topic, selected footage or interview content, simple editing, and a finished export

• Out of scope: a long documentary, multiple interviews, a large amount of research footage, or advanced post-production effects

• Constraints: time available, access to footage or interview subjects, editing skill level, and the amount of content that can be clearly structured and completed

Requirements are the important things your outcome needs to achieve or consider in order to be successful. 

These should come from your research, your users, your context, and the purpose of your project. 

Requirements are broader than detailed specifications - they describe what matters most and help guide your design decisions. 

Each requirement should link clearly to one or more design factors. 

For each requirement, identify:

• what your outcome needs to achieve, include, or consider

• which design factor it most relates to

A requirement is not just a feature. It explains something important your outcome needs in order to be successful.

Good requirements often come from:

• your users

• your purpose

• your context

• your research

• cultural or ethical considerations

• practical limits such as time or skill level

Resources are the things you need access to in order to create your outcome. 

This can include software, hardware, equipment, time, skills, people, and expert help. 

Resources can come from school, home, clubs, community spaces, or other places you can access. Thinking about resources helps you decide whether your project is realistic and achievable.

What do you have access to in order make your outcome?

• software/tools

• hardware/equipment

• skills you already have

• skills you still need to learn

• time available

• people, support or expertise you can access (teachers, mentors, experts)

Resources Example

• Software/tools: DaVinci Resolve, Google for research, storyboard or planning template

• Hardware/equipment: school PC or laptop, camera or phone for filming, tripod if available, microphone if available, headphones

• Skills I already have: basic filming and editing skills, trimming clips, and adding simple sound

• Skills I need to learn: improving shot planning, editing for pace and flow, sound editing, and creating a more polished final video

• Time available: 12 weeks

• People/support/expertise: teacher help, peer feedback, and online tutorials

It is helpful to get feedback on your project idea before you start designing. Talk to a range of people who can give different perspectives, such as:

• friends or family

• classmates

• teachers

• people with experience or knowledge related to your idea 

Good feedback should help you notice things you have not thought about yet. It might confirm that your idea is working, suggest changes, or show you something you need to research or improve before you begin designing.

You need to explain how the feedback changes, confirms, or helps shape the direction of your design.

Ask a range of people for feedback on your brief, then record:

• who gave the feedback

• what they said

• how it affects the direction of your design. 

In the last column, explain what you will now do, change, keep, or think about more because of that feedback. 

Justification explains why your project is a good idea and why it is likely to be successful. It should bring together what you have learned from your research, feedback, users, and requirements to explain why this project is worth doing.

You can justify your project using things like:

• research you have done

• feedback from other people

• similar products or outcomes

• expert or teacher advice

• how well the project fits your users, purpose, and requirements

Write 3–5 sentences explaining:

• why this is a good project idea

• why it suits your users and purpose

• what research or feedback supports it

• why it is realistic and achievable

A simple structure you can follow:

• This is a good project because... It suits my users/purpose because... My research or feedback showed that... It is realistic because...