L1 Audio Visual

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Audio Visual Project Brief

Audio Visual Design

Audio Visual Development

YOUR PROJECT

This is a great opportunity for you to work on a project of your choosing allowing you to explore your interests further, be creative, and gain valuable skills in designing and developing a digital technologie outcome.

At this point you should have spent time learning skills in one or more areas in digital technologies you should have a good idea of what you can create.

We will be working through the

Task #1: Project Document

You are going to work through your project to explore an area, come up with some ideas, define what you are going to make and the design and create your idea.

You will use one document to collate all your work as you go, found via Schoology L1 DT Project document

Task #2: Brainstorm

INTERESTS & SKILLS + OPPORTUNITIES & END USERS

Brainstorm all the possible ideas for a project.

At this stage it should be everything you might like to do and could be a number of different areas within DT.

Then under each of the areas what could you create? Who might be end users? Or go the other way.... what problem could you solve?

Think about:

Qualities / Skills / Talents I feel I have
People who are important to me
Things that impact / affect me
Things that I enjoy doing

Task #3: Your Project Direction

Based on your brainstorm, what area will your project focus on?

Here are some directions specifically for Audio Visual:

Short Film: Write, direct, and produce a short film with a runtime of around 5-10 minutes. Focus on storytelling, cinematography, and editing techniques.
Music Video: Create a music video for a song, either original or a cover, using video footage, visual effects, and editing to match the mood and theme of the music.
Podcast Series: Develop and record a series of podcast episodes on a topic of interest, incorporating interviews, narration, and sound design.
Video Game Let's Play or Review: Record and edit a series of gameplay videos where you play and comment on a video game, or create video reviews of games you've played.
Documentary Short: Produce a short documentary (5-15 minutes) exploring a local issue, personal story, or a topic you're passionate about, using interviews, footage, and narration.
Animation + Sound Design: Combine animation with sound design to create a short animated film or sequence, focusing on synchronizing visuals and audio effects.
Event Coverage: Film and edit a video covering a local event, such as a sports competition, concert, or community gathering, showcasing highlights and interviews.
Tutorial or How-To Video: Create a video tutorial on a skill or hobby you excel in, providing step-by-step instructions and tips.
Vlog Series: Start a vlog series where you document your daily life, experiences, or adventures, incorporating footage, commentary, and editing.
Creative Video Editing Project: Use existing footage from movies, TV shows, or online sources to create a creative and visually appealing video edit, showcasing your editing skills and storytelling ability.

Audio Visual Process

Audio Visual Examples

Task #4: Understanding Key Cultural Principles

It is important to know and understand Whanaungatanga, Manaakitanga and Kaitiakitanga. You will need to understand and implement these principles throughout your project.

Whanaungatanga

"A sense of family connection"."

Whanaungatanga is all about relationships, working together, a sense of belonging.

Manaakitanga

"The process of showing respect and care; reciprocity between people, living things, and places."

Manaakitanga underpins a lot of what designers do when they talk to people, listen to people and design for their needs.

Kaitiakitanga

"Guardianship, stewardship for living things and resources."

This is a key concept in design and once you understand it we will develop ways that we can show it as we design. Watch the video and think about how we might show Kaitiakitanga in deciding what to design and how we design it.

~ Real World Examples ~

Whittakers - Check out their About Page

Have a read through their Values; Ingredients, Packaging, Community & Chocolate Making. Can you see where Whanaungatanga, Manaakitanga and Kaitiakitanga are evident?

Coca-Cola - Mixing English & Te Reo

Do you know what's wrong with Coca-Colas use of "Kia ora, Mate"?

Check out the following articles Coca-Cola's te reo marketing blunder to learn more.

How could this have been prevented?

Need some more help?

Watch the videos to get a better understanding of what manaakitanga and Kaitiakitanga are.

Task #5: Understanding Design Factors

Design Factors

Within these 3 principles you will need to understand what design factors you might need to consider within your project.

Design factors include: Social, Cultural, Legal, Copyright, Intellectual Property, Privacy, Ethical, End-user considerations, Accessibility, Usability, Functionality, Aesthetics, Health and Safety, Sustainability and Future Proofing.

Understand what these design factors involve and while doing your research have a think about where Whanaungatanga, Manaakitanga and Kaitiakitanga have been shown and what design factors had to be considered.

Task #6: Research

Based on your chosen topic you now need to do some research.

Research is essential for fostering progress, innovation, and positive societal impact. It empowers individuals and societies to address challenges, seize opportunities, and create a better future.

Research Existing Outcomes

When looking at a range of existing outcomes you might like to think about some of the following:

- What is the aim or goal of the outcome?
- Who are the End Users and where/how did they access the outcome?
- What are the potential applications?
- What are the current trends in Audio Visual?
- What are the key components or features of Audio Visual or your specific area?
- What are the common challenges faced?
- What are the factors influencing the direction of Audio Visual?
- What are the factors contributing to the success/failure of Audio Visual?
- What are the future trends and developments in Audio Visual?
- What are the potential challenges and opportunities in the future of Audio Visual?
- How does [software A e.g. Openshot] compare to [software B e.g. Adobe Premiere Pro] in terms of performance/cost/effectiveness?
- What are the advantages and disadvantages of using [software A] compared to [software B]?
- How do users perceive and interact with Audio Visual?
- What are the usability challenges of Audio Visual for End Users?
- How can Audio Visual be optimized to enhance user experience and satisfaction?
- What are the ethical considerations related within the Audio Visual area?

Research Relevant Conventions for Film

Task #7: Implementation of Key Cultural Principles & Design Factors

Now you know and understand what Whanaungatanga, Manaakitanga and Kaitiakitanga are as well as Design Factors.

Whilst you will consider and use these principles and design factors throughout your project there will be specific times that you are showing these.

You need to show & write about:

What design factors you need to consider for your project?
Where and how you think you will be using these principles?
From your design factors, some of them will be more relevant within a principle, where do you feel they will be most evident?

Now it's time to work out what sort of project you might undertake and what it entails

Next: AV Project Brief

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