The New Beauty of Amplify

Last November 5 2022, the Amplify Workshop was launched, headed by APEC School’s Prefect of Discipline, Mr. Antonio Mallari Jr. During the workshop, Mr. Mallari discussed the importance of this special club in schools and what can be seen on Amplify. Amplify is more of a campus journalism that focuses on covering some campus news and school activities through creative works in different styles like images, music, text, media, or any other form of creativity you could think of. Amplify is just simple journalism for the reason that it also lets students express themselves while writing, this is where creating life hack videos, tips and tricks, blogs/ vlogs, and even promotions come into the picture.

According to RA 7079 or the Campus Journalism Act of 1999, APEC Schools, as an educational institution, must provide opportunities for its students to develop their crafts in writing and content creation and exercise their right to freedom of expression. Mr. Mallari also states the ethics of journalism, which involves seeking the truth and reporting it, minimizing harm, acting independently, and being accountable and transparent.

In line with this, Mr. Mallari also discussed "Project A.P.E.C.," which stands for Project Amplify. Podcast. Echoes. Connection, which is the summarization of all the things that are included in the making of a school website. It starts with the Amplify Newsletter, which summarizes all the articles made in a certain school quarter such as the APEC Roxas Amplify Q1 newsletter.

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Aside from the newsletter, Amplify also wishes to reach students through various multimedia forms. This involves the creation of Podcasts where students can listen to different types of casual talk, educational talk, and even talk about a certain topic that they desire to hear about. Amplify can also provide a virtual interaction with students via vlogs, blogs, reactions, and even shorts and reels about events both inside and outside of school, casual and educational. An example of this is the shorts coming from the Fit Check of guests during Extravaganza.

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Amplify will also have "Echoes," which will serve as the official portfolio for literary and artistic works that will be done by both Amplify writers and non-members. Exciting stories, poems, prose poems, and other magnificent written works, as well as their showcase of talent in art like sketches, paintings, and digital arts, will be collected and compiled by Amplify but still be credited to the artists and writers who’ve made them.

APEC Schools’ stakeholders, parents, and even guardians play a special role in Amplify’s content creation. This is the "Parent Corner Tab" that will be seen on the Amplify website. It is a section that is allocated for parents and guardians to give parenting and family planning tips and personal experiences that can help students improve and participate in Amplify’s multimedia platforms.

Future plans for the New Beauty of Amplify include participation in inter-school press conferences and competitions, holding an inter-school student publication, and inviting local and international journalists to be resource speakers.