Logo Design
Complete the "pen tool" exercise before beginning this assignment.
Purpose:
To understand the process of logo design;
To design a clear and effective logo for the chosen company scenario
List and describe (in your own words) the 5 important steps in designing a logo.
After reading the "how to design a logo" excerpt, what more do you need to know about the following senarios to design a unique and innovative logo. Please list additional information needed for each scenario.
1. You are the CEO of a new company that makes healthy snacks and need a logo to represent your company; your target audience
is toddlers and young children.
2. You are the CEO of a new company that manufactures non-gasoline automobiles and need a logo to represent your company;
your target audience is young adults that are concerned about the environment...what type of energy? what kinds of cars does your
company manufacture?
3. You are the CEO of a new company that makes prom attire and need a logo to represent your company; your target audience is
high school students. Are you targeting males or females?
4. You are the CEO of a new company that makes accessories for music devices and need a logo to represent your company; your
target audience is people of all ages.What kind of music devices?
Other...you decide what your company is and what its purpose....
CRITERIA:
Brainstorm ideas on paper - sketch 5-10 drawings
Put pieces/ideas together
Choose a theme (from the five above) and decide the name of your company
Get feedback from peers and teacher
Using the pen tool, tablet, and other tools, design your logo.
Pay attention to the "fine detail" of your work...logo should look professional; appropriate tools should be used
The large size should be around 8" x 10", start with these measurements
Toggle back and forth between large and small to be sure your logo will work either way
Add color, no more than 4 colors including black and white
Your logo strongly is unique and representative of your company
Your logo incorporates your own creative images/no clip art is used
You must include the name of your company as part of the logo.