The challenge:
Part One:
Find two logos or images, such as the jeep logo, the FedEx logo, and others in the classroom, that make good/clever use of positive and negative space.
Glue the two onto a page of your sketchbook.
Here is a great Graphic Design Logo Blog site with many examples.
Part Two:
Yarmouth is in need of a new business.
What do you think that should be?
You are to design a logo for this business that will have YOUR NAME as its name.
Remember:
You must combine part or all of your name’s letters (just initials or all letters) with an image that is directly related to your business. An example of this might be using some letters in your name as spoons for your new soup cafe. Cleverness can be fun (note the FedEx logo) You may only use two colors that you deem appropriate for your business, but you may choose to do your layout in pencil first. You MUST make good use of positive and negative space. You need to turn in at least one logo.
Here are the specs:
Your logo must fit in a square or rectangle with sides no longer than 6".
Refer to Tim McCreight's rules for design guidance.
You may crop your letters, and you need to touch at least three sides of your square or rectangle with your name.
Along the sides of your page you should show your thought process/ideas.
You must write what you have done to make good use of your space beneath your logo.
Some reminders about composition from Tim McCreight’s book Design Language:
Though composition requires parts, it cannot be considered except as a whole. Composition is to elements as ingredients are to a recipe…
…Here are a few of the rules of composition:
symmetry tends to promote stability
diagonals are more active than horizontals
proximity creates tension
equal amounts of figure and ground confuse the eye