Expanding MET's Public Profile

Expanding the MET's Public Profile Notes

'Wrangler': Dan

Members: Rona, Ashley, Lisa, James, Sarah & Jane

8/17/2010

Goal: Market the MET

Objective: Marketing Message

1. Define target audience

2. Develop message for each one (concepts)

3. Create marketing materials for each.

Goal: YouTube Presents

Objective: All things MET on a MET Channel

1. create/maintain a MET YouTube channel (someone take ownership of the channel)

2. organize the content (playlists: Main Stage, Fun Company, Comedy Pigs, Interviews, Ensemble School, Outreach Programs, Rehearsals, Etc)

3. update regularly

4. start discussing reality series with Ensemble members

Goal: Community & Audience Interaction

Objective: Expand media awareness through print & social network

1. links page on our site to other theatres & vise versa

2. invite reviewers to Tweet-Up? (get press out before second week slump?)

3. investigate partnerships with FMD 930, FRE 90.9, Eagle 106.9 (commercials...?)

-print, magazines, newspaper...?

* Idea: 'pay it forward' ticket system: have 5 new people buy a tix & give your name, you get a free tix.

9/7/2010

* Define Target Audience

-Ensemble: give them a boiled down version with option to investigate further (wiki)

-target audiences may overlap, as well as sub-groups (likes "Spelling Bee", is shocked by "Killer Joe")

-develop a message for each one (4 weeks)

-define target audiences (8 weeks)

-Marketing Materials: Consult with Gene' ('evergreen' brochure)

-Responsibility: managing director with committee

-Community Impact: more MET awareness

*Community Interaction

-audience reviews (blog/website/Twitter/Facebook)

-MET soup kitchen, The Big Sweep

-Prizes for Kids...?

-The Ensemble School develops skills that are transferable (Jane)

-There is no MET logo on TES materials

10/6/2010

Goal: Know Your Enviroment

Objective: Negotiate greater support from external partners

1. FtP cameos (depends on show/role)

2. Board of Aldermen

3. Funds we haven't applied for from local government (grants, too)

4. smart small, trade in kind (free tickets to local officials)

5. radio ads?

6. 'crawl' on Weather Station?

7. local segment on CNN station (Comcast Spotlight)

Objective: Create comprehensive analysis from Marketing Director

1. provide contacts, make personal introductions to local business with Dan Brick

2. make a list of people/organizations Dan needs to be introduced to.

• • local government officials

  • past ticket buyers (our 'return customers')

  • chamber of commerece

  • civic organizations

  • school areas- demographic breakdown

What are our 'untapped areas'...?

IDEAS:

*Gallery Walks are great! If actors cannot dress up for the show ("Dead Man's Cell Phone", for example), have actors wear MET shirts/garb & pass out flyers/coupons.

*Sell back row stool seats at a slightly discounted price...?