It's all driven by your Regional Settings that are valid for the whole iPhone. Please open iPhone Settings and go to General and scroll down to the "Region formats", here:
For example, if your target currency is US Dollar, pick United States there and confirm the change.
After returning back from settings, please be sure to close/kill the taximeter (press home button twice and swipe the taximeter out) and then start it again. After the fresh start taximeter will pick the new currency preference.