Media - any form of communication directed at a large number of people.
*TV *Social Networks *Blogs *Newspapers *Radio *Websites *Magazines *E-zines
Persuasive Techniques
Slogan - A catchy phrase
Repetition - Repeating over and over
Bandwagon - Everybody else is doing it
Testimonial - Famous person sells it
Emotional Appeal - Makes you feel something (happy, sad, angry, patriotic)
Expert Opinion - An expert tells you
Plain Folks - Ordinary people use it
Snob Appeal - For elite, special, glamorous people
Digital Communication
Design Techniques
close up - camera zooms in, shows the subject is important
long shot - taken far away, shows the subject isn't as important
blowup - enlarges a photograph
cropping - cuts out some of the picture, leaves the most important part
loud sound - so you'll pay attention
quick music - exciting
peaceful music - relaxing
pacing - how quickly or slowly you speak; quickly say negative things, slowly say positive things; punch words to make them pop by stressing them.
animation - giving an image life, like a cartoon.
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