Embedded Files
Persuasive Techniques
• Bandwagon: a technique used to persuade people to do something because “everyone is doing it.”
• Testimonial: borrowing the words of a famous person to persuade you
• Repetition: the name of the product is repeated several times
• Slogan: catchy phrase
• Emotional Appeal: using words that will create a strong feeling about someone or something
•Expert Opinion: experts approved the product, so you should use it.
Page updated
Report abuse