FMCG Monetization

C: Given that farmers are the primary users of the platform currently - I am inclined towards building monetization cases where we are not monetizing the farmers rather monetize agencies interested dealing with farmers. Does that sound like a fair idea to you?

I: I think that makes sense. Please proceed.

C: I think we can break down our potential sources of revenue into 2 buckets - Users that want to buy from farmers and users that want to sell to farmers.

In users that want to buy from farmers - We can build an extension of the platform that allows corporations to buy the produce from farmers. Here to there can be multiple models where we are :

1. Charging subscription fee to the platform

2. Charge a fee to connect with any particular farmer

3. Charge Commission par sale through platform (Since this FMCG firm is large we can consider even building logistics that bring farm produce to corps)

In Users that want to sell to the platform - we can have advertisements as well as add the functionality to place purchase orders for farmers. The services / agencies we could target here would be:

1. Financial services - loan, banking etc

2. Agriculture equipment

3. Agriculture fertilizers, seeds, pesticides etc

4. NGOs

5. Government trying to promote schemes

I: I think that all makes sense. What all can you think of apart from these monetization venues.

C: I think we can also find venues of creating co-op and commercial farming partnerships. We can also look at using the data at our disposal to assess export opportunities for some high value produce.

I:  Anything else?

C: We can consider making the data of farmers and their produce available to relevant corporation for research

I:  Yes, data is very important asset here that we should be monetizing. Okay, that'll be all. Thank you.