E-commerce

Summary:

  • Electronic commerce or e-commerce (is a business model that lets firms and individuals buy and sell things over the internet.

  • E-commerce operates in all four of the following major market segments: B2B, B2C, C2C, C2.

  • The Indian E-commerce market is expected to grow to US$ 111.4 billion by 2025 from US$ 46.2 billion as of 2020.

  • The ongoing digital transformation in the country is expected to increase India’s total internet user base to 829 million by 2021 from 636.73 million in FY19.

  • As of July 2021, E-commerce in India is at an all-time high owing to 784.59 million active internet users

  • 100% FDI allowed in the B2B e-commerce segment.

  • Lockdowns owing to COVID-19 pandemic resulted in increased e-commerce transactions. Online grocery, e-pharmacy and other e-commerce segments expected to grow significantly.

Step 1

Sourcing

B2B, Vendors, Modular Production

Step 2

Inventory management

Warehousing

Step 3

Marketing

Dynamic content, ads, customer targeting

Step 4

Sales

Unified customer experience, retention

Step 5

Delivery

Logistics, Last Mile partners

Cost Drivers

Marketing

Warehousing and Logistics

Technical Infrastructure

Revenue Drivers

Sales and Commission

Advertisements

EMI options

Listing Fee and escrow interest

Growth Drivers

Internet Penetration & personal devices

Digital Payments

Govt policies & initiatives such as Government E-Marketplace (GEM)

Changing buying trends in light of COVID-19 pandemic

Key Customers

Small businesses

Households

Key Players

Amazon

Flipkart

PayTM

Myntra

BigBasket

Grofers

Channels

Online