E-commerce
Summary:
Electronic commerce or e-commerce (is a business model that lets firms and individuals buy and sell things over the internet.
E-commerce operates in all four of the following major market segments: B2B, B2C, C2C, C2.
The Indian E-commerce market is expected to grow to US$ 111.4 billion by 2025 from US$ 46.2 billion as of 2020.
The ongoing digital transformation in the country is expected to increase India’s total internet user base to 829 million by 2021 from 636.73 million in FY19.
As of July 2021, E-commerce in India is at an all-time high owing to 784.59 million active internet users
100% FDI allowed in the B2B e-commerce segment.
Lockdowns owing to COVID-19 pandemic resulted in increased e-commerce transactions. Online grocery, e-pharmacy and other e-commerce segments expected to grow significantly.
Step 1
Sourcing
B2B, Vendors, Modular Production
Step 2
Inventory management
Warehousing
Step 3
Marketing
Dynamic content, ads, customer targeting
Step 4
Sales
Unified customer experience, retention
Step 5
Delivery
Logistics, Last Mile partners
Cost Drivers
Marketing
Warehousing and Logistics
Technical Infrastructure
Revenue Drivers
Sales and Commission
Advertisements
EMI options
Listing Fee and escrow interest
Growth Drivers
Internet Penetration & personal devices
Digital Payments
Govt policies & initiatives such as Government E-Marketplace (GEM)
Changing buying trends in light of COVID-19 pandemic
Key Customers
Small businesses
Households
Key Players
Amazon
Flipkart
PayTM
Myntra
BigBasket
Grofers
Channels
Online