Ed Tech Launch

I: Client is a MBA university which plans on launching an Ed Tech platform coupled with an additional training program specific to the entrance examination for the university. Analyze the case and come up with possible scenarios and launch methods.

C: Based on the information provided, would like to clarify certain points in terms of the customer base being targeted as well as what types of courses the university plans to launch.

I: The university wishes to launch 3 types of courses on the platform. Details regarding the courses include:

University exam coaching program: Since separate entrance exam is conducted, for aspirants willing to join the university can enroll to prepare specifically for the examination.

Condensed MBA course: While the flagship MBA program runs for 2 years, the condensed course is will run for 1 year with specific topics the candidates wish to cover in detail.

Flagship executive MBA program: An extension of the executive MBA program which is completed in 1 year will be offered with a 2 year timeline.

C: Can you provide some details regarding when the university plans to launch the programs.

I: Due to three separate courses being offered, the university would like to have a tentative completion of the material and content with the platform development in the next 2 years.

C: Based on the information provided, the launch can essentially be broken down into 3 separate stages.

Stage 1: Development of the platform and content for the condensed MBA program

Stage 2: Development of material and content for the coaching program.

Stage 3: Development of content for flagship program.

I: Can you explain the reasoning behind the same.

C: Sure, in stage 1, since material for all the courses offered during the MBA program is readily available, the same just has to be converted into structured content for the major courses. While the content is being developed, a separate team can be hired for the development of the platform, so that the initial set of primary courses can be launched within 6 months.

For stage 2, in a period of one year, preparatory material for the university entrance examination along with final content for the platform can be made. Based on the customer acceptance and satisfaction of the initial courses offered, additional content can also be made for additional specific courses as well.

In stage 3, as per the customer preferences, development of content for the platform pertaining to the executive MBA program can also be started post completion of stage 2.

I: Good, this process of content launch seems perfect. We can end the case as all the points seems to have been covered.