Convertkit Vs Aweber. Which Email Marketing Platform Should You Use.

Looking to start Email marketing then that is great because in this simple comparison I will go over all you need to know when it comes to doing Email marketing with either Convertkit or Aweber.

I am going to be honest in this comparison and let you know the good and the bad about each Email Service Provider.

Aweber was founded in 1998 and has been developing and advancing over the years. By 2020 it was estimated to have about one million active users that connect with their customers and fans via email.

Similarly, Convertkit was founded in 2013 and just a short period of time, they have already established themselves as one of the best Email marketing software of the decade and in many years to come.

Disclaimer: This article contains affiliate links and if you purchase or in other-words upgrade I will get a compensation but this adds no additional cost to you in anyway.


You can signup for free accounts on Convertkit or Aweber Here if you wish to test drive all at once.

General Features of Convertkit

Unlimited broadcasts.

Email signup forms.

Landing pages.

Analytics and reporting.

Email support.

Sell digital products.

Free migration from another tool.

Automated funnels & sequences.

Facebook custom audiences.

Newsletter referral system.

Subscriber scoring.

Advanced reporting.

Automations, segmentation and tagging

Aweber Features

  • Automations, segments, and tagging

  • Reporting and analytics.

  • Push notifications.

  • Landing pages

  • Email broadcasts

  • Newsletters

  • Web signup forms.

  • Email campaigns.

Convertkit and Aweber Pricing Compared.

The two email service providers all offer the free starter plan with different features as mentioned above.

The paid plans for Aweber start at $19 a month while Convertkit The first payment plan is at $29 a month.

As your email list grows and gets cleaned, your pricing plan will also vary. For example With Convertkit you will have these pricing plans.

Saving Tip: When you decide to pay yearly for Convertkit you get an additional two months free.

The prices shown in this table are specifically for the monthly creator Plan of Convertkit.


If you have an email list of over 500,000 people then you will have to contact them to check for your custom pricing.

Aweber Pricing is Pretty simple and you can see It below.

  • 0–500- $19/month

  • 501–2,500- $29/month

  • 2,501–5,000- $49/month

  • 5,001–10,000- $69/month

  • 10,001–25,000- $149/month

You can clearly see that the numbers here are very affordable and in my opinion I think Aweber is cheaper and affordable. The pricing plans don’t overwhelm you or break the Bank.

What I like About Convertkit rather Than Aweber?

Convertkit is very straight forward and so are it’s menus. With Aweber it took me days to master where each feature is located.

The segmentation and tagging in Convertkit is very confusing at first and most often when you have a free plan it is going to frustrate you.

The incentive Email feature is added right at the moment you are creating the landing page which is a good feature when you are dealing with multiple and saves time.

while in Aweber you have to save the landing page first and then craft the incentive email individually which is frustrating to me.

What I like About Aweber rather Than Convertkit?

Aweber’s free plan gives you access to their campaign manager where you can schedule messages or rather emails to be sent out to your audience at a later point Which never exists in the Convertkit Free plan.

I would consider the tagging and segmentation in Aweber better than in Convertkit. It allows you to add tags to landing pages which isn’t offered in Convertkit Free Plan.

The Pricing is better in very affordable compared to Convertkit. With Convertkit you need to be solid good at monetizing your leads so that you can afford any pricing level you are at!

I did a poll on Reddit to try and see which software people would recommend to a friend It seems for the first 15 hours Aweber was the most recommendable piece of software for email marketing. Catch Up With The results here below.


With aweber , when you login, your dashboard should look similar to the one above. You can easily create landing pages by clicking onto landing pages.

Aweber is better with landing pages and has been updated in that you can create landing pages from scratch unlike Convertkit which is limited to the available templates.

To view your subscribers contacts simply click onto subscribers and it will show you all the new subscribers you have got in the latest days , weeks and overall.

To create a campaign in Aweber it is simple and everything is drag and drop. You can add subscribers

If you have no Idea how to create a lead magnet then you can read my detailed blog article here.

Once you have created your lead magnet and added your it to landing page then you can start a new campaign by clicking on create a new campaign.



After you will have to choose an option to create a campaign that delivers your lead magnet you have created.

Quick Tip: The lead magnet can even be one page. Like for example my best lead magnet was the Best Affiliate programs for Bloggers and I made a simple google doc added the links to the programs and that was it.


Ensure you deliver what you promised as always. After that, give your lead magnet a name and then move on to the next step.

If you the paid plan for Aweber you will have the option to have multiple lists and this will enable you to get even more creative and advanced in your campaigns.

But if you are specific to one niche then you should be okay and one list is good for you .

The rest from here now is drag and drop using the menu from the left. You can add wait blocks and message block which are the real emails sent out to your subscribers.

If you have no idea what to write in your welcome email you can consider doing a video intro. If you don’t want to be on camera then you can write a little bit about yourself and your business.

Convertkit User Dashboard Explained

With Convertkit it is easier as well though the features are limited.

This is how easy it is to create the landing pages in Converkit.

Click on the landing pages and forms menu at the top then you will be able to create your landing page. By clicking on the create new button at the bottom.

If you have a website then you can consider embedding the form on there. If you need help with this I have a detailed tutorial on my blog as well here.

This article will walk you through everything you need to master about landing pages and getting your lead magnet attached to the landing page.

If you don’t want to read then you can consider watching the video alternative

After you have your landing page set up then you can consider writing your incentive email if you don’t want this option you can unchecked it off.

To send the emails in Convertkit you will need to upgrade for the paid plans if you need automation.

But with the free plan you can easily send broadcasts which are the same as emails in the automation workflow/ sequence but you can also schedule them as well.

Convertkit is good because it gives you more room to gather up to 1000 subscribers.

GET YOUR FREE ACCOUNT WITH CONVERTKIT HERE

If You feel these two Software are not for you then you can consider trying software like quickpages, getresponse that I have added tutorials for as well below.

Getresponse too can be a good one if you need more advanced email marketing then I would recommend it as very good for those that are operating large businesses.

This is going to be a beginner to professional Getresponse Tutorial for 2021 that you can always refer to in case you are starting out with Email marketing using the software.

So in this simple article, I am going to show you how to get started and use Getresponse for your Email campaigns.

You can read the in-depth article on m y site if you need to analyze the details further as well.

Final Quote

I am fully confident that email marketing works but you should choose an email service that doesn’t break the bank. Aweber is good when you are just starting out. and gives you more features compared to Convertkit.

I do recommend using then both and see which one works better for your business. I being a blogger find Convertkit the best and if you are into business as well Aweber is great because of its fair price compared to Convertkit.

Further still if you have a domain and you would like to connect it to Aweber or Convertkit you can easily do that by going over to settings add custom domains and follow the simple instructions .

It is so easy and each email host will guide you through it. All you need is to login into your hosting account and add it under the DNS settings.

I recommend you use Aweber if you are on a budget and if you need something more UI advanced and you are none savvy then Convertkit is for you.

Disclaimer: This article contains affiliate links and I get compensation for all upgrades made via my links. This adds no additional cost to you and it means you get the best price for an awesome software you choose.