Marketing and Release Plan

PLANS FOR THE RELEASE :

• Set up a Mailing list www.Jakescrimshawmusic.co.uk - This is where new fans can receive all new and exciting updates and keep up to date with the new release!

• Radio stations to contact:

BBC Introducing (Derby & Nottingham with Dean Jackson)

Amber sound FM

Doghouse radio livestream - Interview and live performance

Amazing Radio Uploader

• Network with local business's, instagram clothing accounts, fellow musicians to help spread the word with a favour in return from myself so there's something in it for both projects.

• Reach out to music review magazines and social media accounts to comment on the new EP -

@Muzak Review

@Upcoming bands

@Snakeoilmusicnews

SOCIAL MEDIA

• Paid instagram ads- This will appear on my ideal target audiences main feeds they see everyday, they will have the option to click onto my profile and find out more about me as an artist. To capture the audiences attention I'll choose what I think is the catchiest 60 seconds of 2020 Vision as that's how long videos last on instagram ads.

• Facebook ads- I will repeat this strategy for facebook aswell. I think facebook is more of a media outlet for the older generations, hopefully this will attract new audiences that wouldn't venture onto instagram as that's mostly younger audiences. So this way I'm hoping to get the best of both sites. I don't just want to narrow my audience down to younger audiences on instagram because i think there's a chance the older audiences will enjoy the EP, after all I'm mostly influenced by bands from the past that these sort of audiences will have grown up listening to

TIK TOK

• Tik Tok is a great new way to win over new music lovers. I can attract them at first by uploading some covers of popular bands in a similar genre to mine and then introduce my music as views and likes come in from these cover versions I'm doing.

PROMOTER CONTACTS FOR GIGS

• Luke Joynes at Sucker managment and promotions

• Sonic Gun concerts Birmingham

• Birmingham promoters

• DHP Family - Nottingham

• Will - I'm not from London- Nottingham

• Scruff of the neck

These promoters are most suited to my act as they are currently promoting a lot of bands and artists in the same genre to my new release, this will be beneficial for getting on gig line ups as it's the same vibe.