A good Product Designer needs knowledge of animation, prototyping, coding, research, visual marketing and presenting ideas. Product design is the all process of creative technology with the technique problem-solving.

Problem solving consists of finding a solution for problems, or task by a method in an orderly manner, following steps, to solve the problem or overcome difficulties. These steps start from identifying the problem or a need, developing methods for creating solutions.

Realizing the vision of an original product and different from everything on the market is often one of the biggest obstacles for different companies. To achieve this, a good product design process is necessary. 

Phases of the product design process 

1. Idea

In this phase we Identify the problem or need and develop and describe an idea or solution for it

Many companies believe that inspiration will come only about what the new product should be. It is true to build something fundamentally "new" and does not exist Invention can be creative. first time creation to produce (something, such as a useful device or process) Original and unique for the first time through the use of the imagination or of ingenious thinking, 

Although many of the best ideas are the result of working on a product that already exists called innovation. A method to analyse products is a useful tool to quickly generate product ideas by asking questions about other existing products: 

• What could be substituted? for example, the skin by synthetic skin.

• What could you combine with? a mobile phone case with a battery pack, for example.

• What need could be covered? Adapt an item to a need, such as a bra with front closures for mothers with infants.

• What could be modified? a guitar with a new design.

• What other use could be given to the object? An example may be to use the viscoelastic mattress for dogs.

• How can the product be improved? 

2. Research

When we have a product idea in mind, we may be tempted to rush into producing it, but that may be a misstep if we don’t do a study first. Product market research guarantees that we are creating a product that people will buy and that we will not waste time, money and effort on something that will not sell. Some forms are:

• Discuss the idea with family and friends.

• Conduct online surveys.

• Crowdfunding.

• Ask for opinions in specialized forums.

• Use Google Trends to see what the real demand is.

• Create a landing page announcing the release "coming soon" and see the interest of users.

3. Design

Since product development can get complicated quickly, it is important to take the time before starting to build a prototype. When looking for manufacturers or materials, without a concrete idea of how we want the product to be and how it works, it will be easy to get lost in the subsequent steps.

The best way to start planning is with a hand-drawn sketch of what the product will look like. The sketch should be developed as detailed as possible to a technical drawing, with labels explaining the various features and functions. We need to specify about the different components, materials or characteristics we will need to bring the product to life. 

4. Prototyping

The goal of the prototyping phase during product design is to create a finished product for use as an example for mass production.

It is unlikely that we will have a finished product at the first attempt, as it usually involves experimenting with various versions of the product. It also involves removing the different versions and making improvements until we find what we are looking for. 

5. Production/manufacture.

When we have the product prototype it is time to focus in the supply chain: the suppliers, the activities and the resources that are needed to create the product and put it in the hands of the customers.

While this phase will mainly involve the search for manufacturing-related services, we must also consider shipping and storage.

6. Adjustments, benefits and cost minimization.

After conducting research, planning, prototyping and supplies, we need to have a clearer idea of what it will cost to produce the product. Costing is the process of analysing all the information collected so far and adding up what the cost of the goods sold will be. So we can determine a price and a benefit margin. Companies need professionals capable of understanding and performing the design process of a product.