While describing static visuals, only textual description of the screen visual should be written, embedding of actual/reference visual in storyboard is avoided. The text for the title, label, and/or caption should be written within the quotation marks. Title or caption for generic photographs or collages is avoided. Always joint visualization with the graphic artist is preferred.
Static visuals could be of three types:
Illustration
Collage
Typography
Reference graphics from the Internet should not be embedded into the storyboard because of IPR restrictions. If the customer has provided reference or actual graphics, you can provide the file name (as identified in the Multimedia Source Library) in the storyboard, but never the actual graphic itself.
An illustration is visualization such as drawing, painting, photograph or other work of art that stresses subject more than form. It is visual representation that is used to make some subject more pleasing or easier to understand. In illustration visualization, the graphic is a single illustration.
The following example demonstrates how to correctly write description for illustration visualization.
Science is the concerted human effort to understand, or to understand better, the history of the natural world and how the natural world works, with observable physical evidence as the basis of that understanding. It is done through observation of natural phenomena, and/or through experimentation that tries to simulate natural processes under controlled conditions.
Chemistry: The science of the composition, structure, properties, and reactions of matter, especially of atomic and molecular systems.
Cosmology: The study of the physical universe considered as a totality of phenomena in time and space.
Geophysics: The physics of the earth and its environment, including the physics of fields such as meteorology, oceanography, and seismology.
Zoology: The study of the structure, physiology, development, and classification of animals.
Graphic Description
A tree with label “Science” on the trunk & with icons on each branch as follows:
A table with conical flask, round bottom flask with a thermometer, and two test tubes with label “Chemistry”
A dark sky superimposed with stars, galaxies and planets with label “Cosmology”
Earth superimposed with mountains, rocks, and ocean with label “Geophysics”
A microscope superimposed with a tiger, peacock, and cow with label “Zoology”
In this example, each icon in the visualization is presented as bulleted-list. Also, the text for label is given in quotation marks.
The following non-example demonstrates how not to write description for illustration visualization.
Science is the concerted human effort to understand, or to understand better, the history of the natural world and how the natural world works, with observable physical evidence as the basis of that understanding. It is done through observation of natural phenomena, and/or through experimentation that tries to simulate natural processes under controlled conditions.
Chemistry: The science of the composition, structure, properties, and reactions of matter, especially of atomic and molecular systems.
Cosmology: The study of the physical universe considered as a totality of phenomena in time and space.
Geophysics: The physics of the earth and its environment, including the physics of fields such as meteorology, oceanography, and seismology.
Zoology: The study of the structure, physiology, development, and classification of animals.
Graphic Description
A tree with label Science on the trunk & with icons on each branch as follows:
For Chemistry >> A table with conical flask, round bottom flask with a thermometer, and two test tubes with label Chemistry
For Cosmology >> A dark sky superimposed with stars and planets with label Cosmology
For Geophysics >> Earth superimposed with mountains, rocks, and oceans with label Geophysics
For Zoology >> A microscope superimposed with a tiger, peacock, and cow with label Zoology
In this non-example, each label is bolded and quotation marks are not used for label.
Collage is an artwork comprising of portions of various existing images such as from photographs or prints and arranged so that they join, overlap or blend to create a new image. In collage visualization, the graphic is a combination of illustration and photographs.
The following example demonstrates how to correctly write description for collage visualization.
Most of the food chains have four levels that start with plant life and ends with an animal. Plants are called producers because they use light energy from sun to prepare their own food. Animals cannot prepare their own food and hence rely on other plants or animals for their food. They are called consumers. Animals that eat both plants and animals are called omnivores. The next level comprises the decomposers. Decomposers feed on decaying matter.
Graphic Description
A pyramid divided into four equal horizontal divisions. The first division starts from the bottom of the pyramid and the last moving towards the apex. Each division is as follows:
The base division labeled “producers” with photographs of plants and trees
The second division labeled “consumers” with photos of tiger, goat, and grasshopper
The third division labeled “omnivores” with photos of a human figure, plant and a goat
The last division at the apex labeled “decomposers” with photos of bacteria culture
In this example, the visualization for each division is given sequentially using ordered list. Each graphic is a combination of photographs of various animals at each level. Also, each level is given a label.
The following non-example demonstrates how not to write description for collage visualization.
Most of the food chains have four levels that start with plant life and ends with an animal. Plants are called producers because they use light energy from sun to prepare their own food. Animals cannot prepare their own food and hence rely on other plants or animals for their food. They are called consumers. Animals that eat both plants and animals are called omnivores. The next level comprises the decomposers. Decomposers feed on decaying matter.
Graphic Description
A pyramid divided into four equal horizontal divisions.
The first division labeled “producers” with images of plants and trees
The second division labeled “consumers” with images of tiger, goat, and grasshopper
The third division labeled “omnivores” with images of a human figure, a plant and a goat
The last division labeled “decomposers” with image of bacteria culture
In this non-example, the series of label is mentioned. But, the sequence of the label from base to apex or vice versa is not mentioned.
Typography is to set and design text to communicate through written words. In typography visualization, the graphic is a typographical image.
The following example demonstrates how to correctly write description for typography visualization.
Covalent bond occurs between non-metals, and arises from a sharing of unpaired electrons.
In hydrochloric acid (HCl):
Hydrogen - single electron in its 1s orbital
Chlorine - an electronic configuration of 1s2 2s2 2p6 3s2 3p5
Hydrogen electron share with unpaired 3p electron of chlorine in single orbital
Energy given out in this process
Graphic Description
Illustration of molecular structure of hydrogen, molecular structure of chlorine, and molecular structure of hydrogen chloride superimposed with text “H”, “Cl”, and “HCl”
In this example, the graphic is a typographical image, as the chemical structures have to be created from scratch and key words have to be identified on the graphic itself.
The following non-example demonstrates how not to write description for typography visualization.
Covalent bond occurs between non-metals, and arises from a sharing of unpaired electrons.
In hydrochloric acid (HCl):
Hydrogen - single electron in its 1s orbital
Chlorine - an electronic configuration of 1s2 2s2 2p6 3s2 3p5
Hydrogen electron share with unpaired 3p electron of chlorine in single orbital
Energy given out in this process
Graphic Description
Illustration of molecular structure of hydrogen, molecular structure of chlorine, and molecular structure of hydrogen chloride superimposed with text H, Cl, and HCl
In this non-example, the labels have been bolded instead of writing it within quotation marks.