Digital commerce 

"Digital Commerce is the electronic buying and selling of goods and focuses on the tools and safeguards in place to assist those buying, selling, banking, or using money in any way in the digital space. Career and technical education use the tools of technology to show students the path for their future."

Digital commerce can provide invaluable customer data when used with the right tools. You can provide a more personalized experience across all channels by harnessing customer data. Customer data allows brands to acquire new customers, build loyalty with existing customers, and improve overall sales.

I highly reccomend visiting the site i have linked below. it gives you a better idea of what digital commerce is, and how to use it. It also gives you the good, the bad, and the ugly behind digital commerce.