Machine learning

Which movies from our catalogue would this customer most likely want to watch next, based on their viewing history?

Machine learning includes software that can learn from data. It gives computers the ability to learn without being explicitly programmed, and is focused on making predictions based on known properties learned from sets of “training data.”

Machine learning is being used to help:

• distinguish between spam and non-spam email messages

• learn user preferences and make recommendations based on this information

• determine the best content for engaging prospective customers

• determine the probability of winning a case, and setting legal billing rates