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Post date: Dec 18, 2014 5:11:39 PM
1-Personalization will become the focus of HR. We’ll see an increase in IT on softer side of HR, by differentiating people by age, gender, and locale – because there is no one size fits all in HR.
2) Digital transformation – meaning, how you use technology to drive a significant business improvement – will be a challenge faced by all businesses in this age of digitization and evolving customer demands.
3) 2015 will be the year Internet of Things penetrates consumer consciousness, as the Apple iWatch unites health and home smart apps and devices to give people more usability in their daily lives.
4) 2015 will speed the development of fog computing, as a means to not overwhelm the cloud.
5) We will see a lot more focus on employees over 60, because we’ve never had so many people over 60 in the workforce. Employers will realize that because of ongoing skills shortage they can’t afford not to pay attention to this group.
6) In 2015 we will see the convergence of big data with consumer privacy, as companies increasingly invest in big data solutions to have 360-degree view on the customer; however, consumers will become increasingly sensitive to how their data is used and shared. A time will come when companies must reflect on their most precious asset – which is their customers and their trust – and how they handle that information.
7) In 2015 we will see the rise of the concept of an “e-robber baron”, because many people are contributing to the e-economy but lack representation and collective bargaining power.
8) In 2015, we will see a mass migration to the anywhere, anytime lifestyle. People will “unbucket” their lives to work anywhere, play anywhere, be a consumer anywhere, as technology enables people to move towards a “task-and-results” lifestyle.
9) Neuromarketing will get much more sophisticated and we can expect to see more targeted selling to individuals.
10) Field services personnel will need the skill to analyze data and identify patterns, so as to predict what will happen next with customers’ devices and equipment.
11) Interaction between sales people and customers is changing. Sales organizations will need to adapt how they address customers to meet the new work- and lifestyles being embraced by customers.
12) Customers increasingly have independent access to a wider range of value content and are self-educating earlier. As a result, salespeople will have to start the conversation at a much higher level in customer meetings.
13) 2015 will be about experience management for the customer at every touch point across the entire organization. There will be a reorientation of the enterprise around customer experience.
14) 2015 will be the year that mobile wearable technology becomes fashionable and usable, and not just a quirky gadget.
15) Mobile apps will mature beyond just looking good to becoming the heart of how we do business with our customers to engage and extend relationships.
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