By Henry Neil & Lyla Christiano
The 60th annual Super Bowl took place on Sunday February 8th. This year’s Super Bowl was filled with performances from various performers such as Bad Bunny, Charlie Puth and Coco Jones. In addition to the game between the New England Patriots and the Seattle Seahawks, the Super Bowl commercials served as a major topic of conversation. For decades commercials have helped entertain the viewers in between breaks during the Super Bowl game, making them heavily coveted spots as part of one of the biggest broadcast events in the United States. These commercials use their funny concepts, relatable branding, and most times, even use popular celebrities to cater to a wider audience.
Unfortunately, in recent years these commercials haven't lived up to the hype. So to attempt to figure out the reasoning behind the commercials not being as well received, we sent out a google form around Nyack High School to try and decipher this issue.
The first question we asked was: “On a scale of 1-5 how much did you enjoy this year's commercials? (1 being not enjoyed, 3, being decent and 5 being really enjoyed.) The results on this poll are as follows: A staggering 67.4% answered scores 1-3. A disappointing 34.6% answered a 4 or a 5. It seems this year's Super Bowl commercials were overall unenjoyable. But why?
Well, our next question on this form helped us answer this question. Fifty percent of negative reviewers stated that they found it extremely difficult to find these commercials relatable. While others found them to be unfunny, inept etc.
Maybe these big corporations focused too much on getting A-list celebrities in their campaign rather than creating a relatable story for the audience to see. In the following years, if these businesses want to intrigue the audience into buying their products as they had in the past, creating a sustainable and relatable story for viewers just might be key for success.