Playa Bowls

Known as Pineappleland, Playa Bowls is a must try for anyone interested in a healthy, refreshing, and unique type of food. The recently popularized acai bowl is crafted to a perfection by the company, who created a multitude of loyal customers.

Inspired by their frequent beach vacations, co-founders Abby Taylor and Robert Giulani recreated the acai and pitaya bowls they fell in love with in their hometown of Jersey Shore. The rapid popularity that their pop up stand on the shore of Ocean Drive gained was colossal. Eight years later, Playa Bowls now has 120 locations, establishing themselves as a very profitable business.

With 37 different bowls to choose from and the option to customize one always being available, customers are bound to find a menu item they can enjoy. Their variety of seven bases, including acai, pitaya, coconut, green, banana, chia pudding, and oatmeal, ensure the satisfaction of those with different preferences. The smooth bases are topped with crunchy granola, sliced fruit, nuts, and honey, peanut butter, or nutella drizzles. And, if a bowl doesn’t sound appealing, Playa Bowls offers delicious smoothies and juices blended with the same fresh, high quality ingredients. The seemingly endless options that Playa Bowls offers is an instrumental part of their success.

Another reason for Playa Bowls’ success can be attributed to the aesthetic appeal, which is valued highly nowadays. Society revolves around social media sites such as Snapchat, Instagram, and Twitter. These platforms allow for the expansion of their brand which they clearly utilize, racking up almost 100,000 followers on Instagram. Not only do they advertise their product, but the aesthetic of their bowls are shared by their customers. The vivid colors of the fruit, the drizzle of the honey, and the strategic placement of the ingredients all compliment each other, creating a beautiful, visually appealing bowl.

Not to mention, the bowls themselves are absolutely delicious. The freshness of all the ingredients can be immediately recognized by Playa Bowls’ consumers. Each base is carefully blended with constant measurements each time, ensuring the same smooth texture and refreshing taste. The granola is homemade and loved so much that it is sold separately for loyal customers to purchase and take home.

Ultimately, the recent popularity of Playa Bowls is well deserved. Taylor and Guilani’s intent for their business was definitely accomplished. Their variety, aesthetic, and phenomenal taste can all be attributed to their success, making customers come back countless times.