Tuna Tone
Client 2: Tuna Tone
[ Advertisement Campaign ]
Client Brief:
Tunatone makes custom guitars in Edmonton, Alberta. The guitars are inspired by Japanese and catalogue guitars from the 60's. This guitar maker has an established reputation for creating simple, small, beautiful hand-made instruments.
The client is looking to launch an Advertisement campaign to reach a wider audience and is looking for a series of ads that will appear on magazines and on billboards.
The client is interested in reaching a diverse audience, so she needs three different campaigns, one that reaches costumers with emotion, one in which she contracts a famous spokesperson, and one that highlights the specifications and features of her designs.
To get pictures for the ad and see her work, check out here website: tunatoneinstruments.com
Contact this client at mtdmagraphics@gmail.com
Deliverables:
1 Version of a magazine advertisement that uses Ethos, or a famous spokesperson to highlight the guitar.
1 Version of a magazine advertisement that uses Pathos, or some type of emotional reaction to make people want to buy guitar.
1 Version of a magazine advertisement that uses Logos, which recoutns the most important features and specifications of a Tuna Tone Guitar
Mockups of a billboard using 2 of the designs.
Final Presentation document as PDF.
2023 Tuna Tone.pdfSample of Final Project
This is an example of what your final project might look like. Take a look at each of the pages and the components. Obviously, your version has to be significantly different. You may not use the same pictures or same colors, and you are free to arrange your project as you best see fit. In this case, I am including some of the ads you've seen previously, but you have to make the ads specifically for Tuna Tone.
8.5 x 11 Project that includes 6 pages.
The first page will be a cover page with the name of the client, a large picture of her work that takes up the entire page, some type of cool design element, as well as the words "Marketing Proposal by ____" and then your name or your design company's name.
Page 2 will be three separate paragraphs in which you will describe your idea for each of of the Advertisement campaign and how each design appeals to ethos, pathos and logos. Your ideas have to be different form mine.
Page 3 will be a magazine advertisement that uses Ethos, or a famous spokesperson to highlight the guitar.
Page 4 will be a magazine advertisement that uses Pathos, or some type of emotional reaction to make people want to buy guitar.
Page 5 will be a a magazine advertisement that uses Logos, which recoutns the most important features and specifications of a Tuna Tone Guitar.
Page 6 will be two mockups of two of your designs photoshoped into a real setting like a magazine or a billboard.