Red Ribbon Week is a national campaign to raise awareness about drug abuse, prevention, resources and treatment. This is an opportunity for you to pledge to live a drug free life. It is a time to celebrate being happy, healthy and drug-free! 

Red Ribbon Week is celebrated at the end of October each year by displaying red ribbons and participating in community anti-drug events. Young people pledge to live a drug-free life and pay tribute to DEA Special Agent Enriqué “Kiki” Camarena. Special Agent Camarena was an 11-year veteran of the DEA assigned to the Guadalajara, Mexico, where he was on the trail of the country’s biggest marijuana and cocaine traffickers. In 1985, he was extremely close to unlocking a multi-billion dollar drug pipeline. On February 7, 1985, he was kidnapped, brutally tortured, and murdered by Mexican drug traffickers. His tragic death opened the eyes of many Americans to the dangers of drugs and the international scope of the drug trade. Red Ribbon week honors his service and sacrifice. 

Did you know...Children of parents who talk to their teens regularly about drugs are 42% less likely to use drugs than those who don't, yet only a quarter of teens report having these conversations. 

This year’s theme is Drug Free Looks like Me.  You can view the recording for the session here.  Visit www.redribbon.org to learn more about Red Ribbon Week and get tips for talking to your kids about drugs.