Semester IV
Books
Product management- Donal R. Lehmann, Russel S. Winer
Strategic Brand Management - Kevin Lane Keller
Brand Management - Dr S.L. Gupta
Brand Management - H. Varma
Successful Branding - Pran K Choudhary
Brand Positioning Strategies for Competitive Advantage -Subrato Sen Gupta
Strategic Brand Management - Kapferer
Advertising and Promotions - Belch and Belch
Kllipner’s Advertising procedure
Advertising, sales and promotion management by Chunawalla
Advertising Management – Rajiv Batra, John G Myers, David Aaker
Ogilvy on advertising – David Ogilvy
Advertising Management - Manendra Mohan
Advertising Principles & Practices - Willium Wells, John Burnett, Sandra Moriarty
