Semester III
Books
Marketing Research Concept & Cases by Cooper & Schindler
Marketing Research by Rajendra Nargundkar
Marketing Research by Beri
Marketing Research by Aaker, Kumar, Day
Consumer Behavior by Leon Schiffman
Consumer Behavior by Hawkins, Best, Coney
Conceptual Issues In Consumer Behavior Indian Context – S Ramesh Kumar
Consumer Behaviour by Loudon & Bitta
