Semester IV: Marketing (Group A) Elective IV
Books
Global Marketing Management 8th ed. by Warren J. Keegan
Global Marketing Management 7th ed. by Warren J. Keegan
International Marketing 13 ed. By Philip R. Cateora
International Marketing Management: Strategies, Concepts and Cases in Europe By Mario Glowik, Slawomir Smyczek
International Marketing Micheal by R Czinkota, IIkka A Ronkainen
