Semester III
Books
Customer Relationship Management: Concepts and Cases by Alok Kumar Rai
Customer Relationship Management by Simon Knox, Adrian Payne, Stan Maklan
Customer relationship management handbook by Dyche
Customer relationship management by Peelan
Customer relationship management by Kristin Anderson, Carol Kerr
Customer relationship management: Emerging Concepts, Tools, & Applications by Sheth J N, Parvatiyar A. and Shainesh G.
Customer Relationship Management by Kumar
