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MBA
MBA PBT
MBA Executive
BBA (HFM)
BBA (IB)
Ph.D. & PDA
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404 A. Digital Marketing & Customer Relationship Management

Semester IV

Books

Sales & Distribution Management by Havaldar, Cavale
Sales Management by Richard Still
Sales and Distribution Management: An Indian Perspective By Pingali Venugopal
Sales and Distribution Management By S.L. Gupta
Sales Management by Rosann Spiro
Customer Relationship Management: Concepts and Cases by Alok Kumar Rai
Customer Relationship Management: Concepts & Application By Alok Kumar, Chhabi Sinha, Rakesh Sharma
Customer Relationship Management by Simon Knox, Adrian Payne, Stan Maklan
The CRM Handbook: A Business Guide to Customer Relationship Management By Jill Dyché, ̌ Jill Dych
Customer relationship management by Peelan
Customer Relationship Management By Kristin L. Anderson, Carol J. Kerr
Customer relationship management: , Emerging Concepts, Tools, & Applications - Sheth J N, Parvatiyar A. and Shainesh G.,
Customer Relationship Management:A Strategic Perspective By G. Shainesh, Jagdish N Sheth
Customer Relationship Management by Kumar

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