404 A. Digital Marketing & Customer Relationship Management
Semester IV
Books
Sales and Distribution Management: An Indian Perspective By Pingali Venugopal
Customer Relationship Management: Concepts and Cases by Alok Kumar Rai
Customer Relationship Management: Concepts & Application By Alok Kumar, Chhabi Sinha, Rakesh Sharma
Customer Relationship Management by Simon Knox, Adrian Payne, Stan Maklan
The CRM Handbook: A Business Guide to Customer Relationship Management By Jill Dyché, ̌ Jill Dych
Customer Relationship Management By Kristin L. Anderson, Carol J. Kerr
Customer Relationship Management:A Strategic Perspective By G. Shainesh, Jagdish N Sheth