Semester II
Books
Marketing Management by Philip Kotler &keven lanekeller
Marketing Management by V. S. Ramaswamy,S. Namakumari
Principles of Marketing (For B.Com, BBA, BBM and BMS) By J.P. Mahajan & Anupama Mahajan
Marketing By Paul Baines, Chris Fill, Kelly Page
Foundational Of marketing John Fahy & David Jobber
