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Semester IV
Marketing (Group A) - Elective VI
Books
Brand Aid: A Quick Reference Guide to Solving Your Branding Problems and ... By Brad VanAuken
Brand Positioning Strategies for Competitive Advantage -Subrato Sen Gupta
The New Strategic Brand Management: Advanced Insights and Strategic Thinking By Jean-Noël Kapferer
Marketing and Branding: The Indian Scenario By S. Ramesh Kumar
Integrated Advertising, Promotion and Marketing Communications by Clow & Baack
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