Challenges

Why communities historically struggle

Communities work by building a sense of connection, togetherness, of shared journey, of being in this together. Of shared values. Of shared purpose. Membership is nearly always based on demonstrating an intent to meet the expectations of community members.

There are 3 common ways to building communities all of which have consequences that ultimately lead to outcomes that fall short of the initial goals and often lead to dissolution.


  1. Excellence. If a community aims for excellence it often results in community leaders selecting membership on performance and removing those who under perform. Those who can perform feel pressure to perform at all personal costs. Those who struggle to perform at the highest levels can feel bullied.
  2. Inclusivity. If a community aims to be inclusive, the community leaders tend to lower standards so that everyone feel a winner. The more capable often feel pressured to not do more.
  3. Equality. If a community is based on everyone being equal and having an equal say, and being heard, those who are above normal may well feel the pressure to hide their talents and pretend to be normal. Those who are below normal feel the pressure to lift their performance to be normal.


Being able to create a framework that avoids the pitfalls of the above and enables everyone to make the contribution which is right for them and 'find their own way' would be ideal. This is why the role of the 'Community Coach' has been defined.