Queerbaiting for Ratings
This involves teasing the possibility of queer relationships or characters without actually following through on them. For example, in the TV show Supernatural, the characters Dean and Castiel have a close relationship that some fans interpret as romantic or sexual tension, but the show never explicitly confirms or denies it. This type of queer baiting can be seen as a way for creators to appeal to LGBTQ+ audiences without actually committing to representation.
Queerbaiting as a Punchline
This type of queerbaiting involves using queer characters or storylines for shock value or as a plot device, without giving them meaningful development or representation. This can be seen in many horror movies where queer characters are often portrayed as victims or killers, perpetuating harmful stereotypes and tropes. As such, this type of queerbaiting becomes an example of tokenism.
Queerbaiting for Profit
This type of queer baiting involves using LGBTQ+ identities as a marketing tool, without actually representing them in the content. This can be seen in many advertisements that use rainbow flags or other LGBTQ+ symbols during Pride month or other events, without actually supporting LGBTQ+ causes or representation.
The Tricky Term “Queerbaiting” - Use It, Don’t Abuse It by The Take: This video discusses queerbaiting in popular culture and identifies its problems.