26-Sep-2022: 

各位商戶合作夥伴：

全新HKTVmall網上社區 ShareHub正式啟用

ShareHub是建立於HKTVmall應用程式内的開放式的交流平台，供品牌/商戶、話題領袖及用戶分享內容，讓用戶在HKTVmall中感受到「人」的存在。在電子商貿基礎上，加入社交元素，讓HKTVmall從傳統網上購物商場，進一步拓展成社交電商，而全新網上社區ShareHub正是第一步。

傳統電商以商品為主，在著力推銷商品的營銷模式下，用戶對平台、對品牌的忠誠度相對較低。

ShareHub將關注、分享、互動、討論等元素應用在購物過程中，讓購物有了新的面貌。品牌及話題領袖可透過ShareHub將內容散播出去，建立自己的Fan Base及培養用戶忠誠度。用戶亦可在ShareHub中尋找感興趣的內容、能夠協助購物決策的資訊、及認識其他用戶。

透過社群相互分享而產生購物行為，人們會追蹤其信任、關注的用戶正在使用的產品，用戶之間的感情交流能令產品更容易被推廣出去。這個帶有情感的購物場景，令用戶對HKTVmall的黏度提升。

商戶申請帳戶後，一經審核確認，HKTVmall就會為符合資格的商戶在ShareHub的名稱後加上「認證商戶」標籤，讓顧客更容易識辨商戶所開設的帳戶。

HKTVmall期望與全體商戶繼續緊密合作，為顧客帶來更多嶄新的購物體驗，同時為商戶創造更多商機。如有興趣，歡迎到 https://forms.gle/YWqg9MhenYcXVEwP6 開通專屬的ShareHub 商戶專用賬戶。

祝

商祺

HKTVmall謹啓

2022 年 9 月26日

Dear Merchants and Business Partners,

Official Launch of ShareHub - A New Online Community Powered by HKTVmall

ShareHub is an open community platform powered by HKTVmall app for brands/merchants, key opinion leaders and users on content sharing. Built on the established strong foundation of eCommerce, ShareHub aims to put one step further, leading HKTVmall from a traditional online shopping mall into a social commerce enabler.

While traditional eCommerce operators focus on product promotions, offer-driven tactics tend to bring lower loyalty for users towards the platform and also the brands. ShareHub adds attention, sharing, interactivity and discussion elements into the shopping journey, forming a new shopping landscape for eCommerce. Brands and key opinion leaders can spread their content, build their fan base and cultivate user loyalty on ShareHub, while users can also find content of their interests, information on ShareHub to help with shopping decisions, and to meet other users.

By sharing with each other through this online community, people will follow the products being used by users they trust and care about, and the information exchange between users makes it more effective to promote different products. Shopping atmosphere with emotional attachment will definitely increase the stickiness of users to HKTVmall.

HKTVmall will add the "Certified Merchant" label to the ShareHub name for eligible merchants once the application is verified, making it easier for customers to identify the account opened by the merchant.

HKTVmall looks forward to working closely with all merchants to bring refreshing shopping experiences to customers and create more business opportunities. Please join us to create a dedicated ShareHub merchant account via https://forms.gle/YWqg9MhenYcXVEwP6.

Regards,

HKTVmall

26 Sept 2022