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Washington Post
CREATIVE ASSETS DUE DATES
Client Supplied Standard Display Sizes = 5 Business Days
Globe Alliance High Impact Units and/or Standard Display Creative Build = 15 Business Days
*All High Impact units must be built by our Globe Creative Studio*
CHOOSE SIZE BELOW OR SCROLL DOWN FOR ALL SPECS
CHOOSE SIZE BELOW OR SCROLL DOWN FOR ALL SPECS
CLICK ON ICON TO VIEW A CREATIVE DEMO
Standard BrandMax Package
Standard BrandMax Package
Required Creative Assets:
Please supply build assets and text copy for all elements listed below
Desktop/Tablet Homepage BrandMax Tiles (Background) = 1200x250 (x4) at 16:9 ratio
Max File Size: 150kb
Accepted Formats: png or jpg
Can supply Retina version alongside standard Brandmax Tiles = 2400x500 (x4)
Desktop Homepage Tiffany Tiles = 184x90 (x2)
Max File Size: 50kb
Accepted Formats: png or jpg
Mobile Web Homepage = 320x50 (x1) & 300x250 (x4)
Max File Size: 50kb
Accepted Formats: png or jpg
Desktop/Tablet First Impression CPM = 970x250, 728x90 and 300x250 OR 300x600 (x1)
Max File Size: 150kb
Accepted Formats: jpg, png, HTML5
Mobile Web First Impression CPM = 360x60 (standard); 360x120 (expanded)
Max File Size: 100kb
Accepted Formats: png or jpg
Logo = min. 250x125 (will be resized as necessary)
Max File Size: 100kb
Accepted Formats: svg, eps or png
Can substitute with Advertiser Name (max. 25 characters incl. spaces)
Headline = Max 80 characters incl. spaces (60-80 characters recommended)
Can supply shorter headline for use on mobile (30 characters incl. spaces or under)
CTA = Max. 24 characters incl. spaces
Can supply shorter CTA for use on mobile (10 characters incl. spaces recommended)
________________________________________________
Max Animation Length: 30s
Looping: max of 3 loops on standard sizes. No looping on BrandMax unit.
In Banner Video Supported: Yes (see BrandMax Video specs lower on page)
Third Party Tags Accepted: Yes (for First Impression CPM sizes only)
Third Party Trackers Accepted: Yes (must be secure)
Verification Tags Accepted: No
Important Notes:
Background image should have a color fade on both sides of the image for best results.
If that is not possible, please provide a color HEX OR we will use a transparent color on the sides of the image
All creative must include client branding and utilize a 1 pixel visible border.
All ads must click into a new browser window.
Please review additional important information here.
CLICK ON ICON TO VIEW A CREATIVE DEMO
Video BrandMax Package
Video BrandMax Package
Required Creative Assets:
Please supply build assets and text copy for all elements listed below
Desktop/Tablet Homepage VideoMax Unit & Tiles = mp4 file (H.264 codec)
Video Pixel Size: 782x440 (unit) & 385x216 (tiles)
Please supply 3-5 video files in 385x216 sizing
Aspect Ratio: 16:9 landscape, 720p or 1080p
Length: 15 seconds (auto-play) or max. 30 seconds (user-initiated)
Frame Rate: 24 to 30 fps
Audio: 128 to 192 kbps,44 khz stereo
Background Image: min. height of 600px (cannot be red or white)
Max File Size: 3MB
Desktop/Tablet Homepage BrandMax Tiles (Background) = 1200x250 (x3) at 16:9 ratio
Max File Size: 150kb
Accepted Formats: png or jpg
Can supply Retina version alongside standard tiles = 2400x500 (x3)
Desktop Homepage Tiffany Tiles = 184x90 (x2)
Max File Size: 50kb
Accepted Formats: png or jpg
Mobile Web Homepage = 320x50 (x1) & 300x250 (x4)
Max File Size: 50kb
Accepted Formats: png or jpg
Desktop/Tablet First Impression CPM = 970x250, 728x90 and 300x250 OR 300x600 (x1)
Max File Size: 150kb
Accepted Formats: jpg, png, HTML5
Mobile Web First Impression CPM = 360x60 (standard); 360x120 (expanded)
Max File Size: 100kb
Accepted Formats: png or jpg
Logo = min. 250x125 (will be resized as necessary)
Max File Size: 100kb
Accepted Formats: svg, eps or png
Can substitute with Advertiser Name (max. 25 characters incl. spaces)
Headline = Max 80 characters incl. spaces (60-80 characters recommended)
Can supply shorter headline for use on mobile (30 characters incl. spaces or under)
CTA = Max. 24 characters incl. spaces
Can supply shorter CTA for use on mobile (10 characters incl. spaces recommended)
________________________________________________
Max Animation Length: 30s
Looping: max of 3 loops on standard sizes. No looping on BrandMax unit.
In Banner Video Supported: Yes (see above)
Third Party Tags Accepted: Yes (for First Impression CPM sizes only)
Third Party Trackers Accepted: Yes (must be secure)
Verification Tags Accepted: No
Important Notes:
Background image should have a color fade on both sides of the image for best results.
If that is not possible, please provide a color HEX OR we will use a transparent color on the sides of the image
All creative must include client branding and utilize a 1 pixel visible border.
All ads must click into a new browser window.
Please review additional important information here.
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