Creative Size: Responsive

Max File Size/Initial Load: 250kb

Max Subload: 500kb

Required Creative Assets: Layered PSD files, product captions, high res images (jpg or png), logo (svg/eps/png), brand guidelines or storyboards, custom fonts, URL 

To optimize production time, provide Photoshop PSD files/storyboards in layers based on the ad breakpoint sizes: 1800x250, 1024x250, 768x250, 320x250

• Images: 1280x250 (max of 5)

• Captions: max. 60 characters including spaces

Max Animation Length: 15s

Looping: Not allowed

In Banner Video Supported: Yes (Please supply mp4 file based on these specs)

Third Party Tags Accepted: No

Third Party Trackers Accepted: Yes, single set per overall unit (must be secure)

Verification Tags Accepted: Yes (monitoring only)

Important Notes:

• Minimum 3 content pieces​, maximum 5 content pieces​

• Globe and Mail colours cannot be used within the creative design =
  Red: Hex #DA161F & Grey: Hex #595959 

• All creative must include client branding and utilize a 1 pixel visible border. 

• Please review additional important information here.

Creative Size: Responsive

Max File Size/Initial Load: 250kb

Max Subload: 500kb

Required Creative Assets: Layered PSD files, high res images (jpg or png), logo (svg/eps/png), brand guidelines or storyboards, custom fonts, URL 

To optimize production time, provide Photoshop PSD files/storyboards in layers based on the ad breakpoint sizes: 1800x450, 1024x450, 768x450, 320x400

Product Carousel:

• Images: 1280x450 (max of 5)

• Product Names = One for each content panel (max. 40 characters incl. spaces) ​

• Caption Copy = One for each content panel (max. 50 characters incl. spaces) ​

• CTA Button = eg. [ Learn more ] [ Book Now ]  [ Shop Now ]  [ Buy Now ] 

Max Animation Length: 15s

Looping: Not allowed

In Banner Video Supported: Yes (Please supply mp4 file based on these specs)

Third Party Tags Accepted: No

Third Party Trackers Accepted: Yes, single set per overall unit (must be secure)

Verification Tags Accepted: Yes (monitoring only)

Important Notes:

• All creative must include client branding and utilize a 1 pixel visible border. 

• Please review additional important information here.

Creative Size: Responsive

Max File Size/Initial Load: 200kb

Max Subload: 1.1mb

Required Creative Assets: Layered PSD files, mp4 file, high res images (jpg or png), logo (svg/eps/png), brand guidelines or storyboards, custom fonts, URL 

To optimize production time, provide Photoshop PSD files/storyboards in layers based on the following size: 768x1230

Supplied mp4 video = 9:16 aspect ratio, 15 secs max length, 1.1mb max file size, 24-30 fps

Max Animation Length: 15s

Looping: Not allowed

In Banner Video Supported: Yes (Please supply mp4 file as per above)

Third Party Tags Accepted: No

Third Party Trackers Accepted: Yes (must be secure)

Verification Tags Accepted: Yes (monitoring only)

Important Notes:

• Mobile banner only. Full screen video only.

  • For a static/animated interscroller or if your design concept does not include full screen video, see Interscroller specs above.

• All creative must include client branding and utilize a 1 pixel visible border. 

• Please review additional important information here.