Embedded Files
We can host HTML5 zip creative within Google Ad Manager (DFP), but there are specific requirements in order to do so. Please review documentation below to ensure your HTML5 creative files are built to spec.
HTML5 zip creative can be supplied for all standard display sizes unless being used within impression based roadblock executions.
Please include back-up image files alongside all HTML5 creative submissions. The images will be implemented for impression based roadblocks or as placeholders should there be issues with the zip package files.
All HTML5 files should be built to Google Ad Manager requirements and to follow IAB’s guidelines and best practices.
HTML5 compressed (.zip) file allowance includes all assets contained within an ad package, which would be displayed upon loading. Duplicate assets for high resolution displays are considered one asset in the ad package, contributing respectively to the overall file size.
Overall file size includes HTML, images, CSS, JavaScript, font files, media and any other files which contribute to the ad display, zipped.
HTML5 Guidelines for Ad Manager
Test HTML5 Creative for Spec Alignment
How to Fix Clicktag Issues in Google Web Designer
Clicktag Implementation for Adobe Animate
Limitations of HTML5 in Google Ad Manager
Limitations of GWD HTML5 creatives
Optimize HTML5 Banner Weight and Load Time
Set up Polite Load within HTML5
Please keep in mind that these above links are to be used for informational purposes only. Final creative assets are still subject to our ad validation results at time of submission and may require further revisions to work within our ad server.
ESPN HTML5 Creative Requirements
ESPN HTML5 Creative Requirements
HTML5 creative may be first-party served or third-party served from an approved third-party vendor.
HTML5 creative served first-party must adhere to the following:
Must use a single click-through URL.
Cannot include in-banner video or interactive features such as photo galleries or mouse-over effects.
File references in the HTML5 code must use relative file paths.
Assets must be submitted as .zip folders containing all applicable files—one .zip folder per creative.
HTML5 creative must be “plug and play”—assets must be delivered in a state in which the main HTML5 file can be opened and function correctly. HTML5 creative which is not in a functioning state will be rejected.
HTML5 creative served via an approved third-party must be delivered via javascript or iframe tag. Raw files will not be accepted.
The file weight listed above applies to all HTML5 files and assets including images, HTML/JS/CSS files, custom fonts, or other assets.
HTML5 creative requires a minimum lead time of five business days for testing and approval
More details can be found here.
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