Embedded Files
CREATIVE ASSETS DUE DATES
Client Supplied Standard Display Sizes = 5 Business Days
ESPN High Impact Units = 15 Business Days
*All High Impact units must be built by our Globe Creative Studio and/or ESPN*
*All ESPN Sponsorship units are hosted by ESPN directly*
🚩 If supplying HTML5 zip creative for ESPN, please drop down to review additional specs 🚩
🚩 If supplying HTML5 zip creative for ESPN, please drop down to review additional specs 🚩
HTML5 creative may be first-party served through ESPN directly or third-party served from an approved third-party vendor.
HTML5 creative served first-party must adhere to the following:
Must use a single click-through URL.
Cannot include in-banner video or interactive features such as photo galleries or mouse-over effects.
File references in the HTML5 code must use relative file paths.
Assets must be submitted as .zip folders containing all applicable files—one .zip folder per creative.
HTML5 creative must be “plug and play”—assets must be delivered in a state in which the main HTML5 file can be opened and function correctly. HTML5 creative which is not in a functioning state will be rejected.
HTML5 creative served via an approved third-party must be delivered via javascript or iframe tag. Raw files will not be accepted.
The file weight listed below applies to all HTML5 files and assets including images, HTML/JS/CSS files, custom fonts, or other assets.
HTML5 creative requires a minimum lead time of five business days for testing and approval
Ensure to follow the requirements for Google Ad Manager compatibility. Additional details can be found here.
CHOOSE SIZE BELOW OR SCROLL DOWN FOR ALL SPECS
CHOOSE SIZE BELOW OR SCROLL DOWN FOR ALL SPECS
REQUIRED DISPLAY SIZES:
REQUIRED DISPLAY SIZES:
OPTIONAL HIGH IMPACT UNITS:
OPTIONAL HIGH IMPACT UNITS:
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XL Banner (Mandatory)
XL Banner (Mandatory)
Creative Size: 1280x100
To optimize production time, please follow the PSD template found here.
Max File Size/Initial Load: 250kb
Max Subload: 100kb
Accepted Formats: jpg, png, gif, HTML5
Max Animation Length: 20s
Looping: Max of 3 loops
In Banner Video Supported: Yes, creative must be 3rd party served (see specs here)
Third Party Tags Accepted: Yes (must be secure)
Third Party Trackers Accepted: Yes (must be secure)
Verification Tags Accepted: Yes (monitoring only)
Important Notes:
XL Banner is mandatory to supply for all ESPN sponsorship/takeover executions.
Can be replaced with 970x250 billboard upon request.
If including autoplay in-banner video, it must use polite download with user-initiated audio. Video cannot be served via a YouTube player.
All creative must include client branding and utilize a 1 pixel visible border.
All ads must click into a new browser window.
Please review additional important information here.
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Large Banner (Mandatory)
Large Banner (Mandatory)
Creative Size: 970x66
To optimize production time, please follow the PSD template found here.
Max File Size/Initial Load: 200kb
Max Subload: 100kb
Accepted Formats: jpg, png, gif, HTML5
Max Animation Length: 20s
Looping: Max of 3 loops
In Banner Video Supported: Yes, creative must be 3rd party served (see specs here)
Third Party Tags Accepted: Yes (must be secure)
Third Party Trackers Accepted: Yes (must be secure)
Verification Tags Accepted: Yes (monitoring only)
Important Notes:
Large Banner is mandatory to supply for all ESPN sponsorship/takeover executions.
Can be replaced with 970x250 billboard upon request.
If including autoplay in-banner video, it must use polite download with user-initiated audio. Video cannot be served via a YouTube player.
All creative must include client branding and utilize a 1 pixel visible border.
All ads must click into a new browser window.
Please review additional important information here.
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Leaderboard (Mandatory)
Leaderboard (Mandatory)
Creative Size: 728x90
To optimize production time, please follow the PSD template found here.
Max File Size/Initial Load: 200kb
Max Subload: 100kb
Accepted Formats: jpg, png, gif, HTML5
Max Animation Length: 20s
Looping: Max of 3 loops
In Banner Video Supported: Yes, creative must be 3rd party served (see specs here)
Third Party Tags Accepted: Yes (must be secure)
Third Party Trackers Accepted: Yes (must be secure)
Verification Tags Accepted: Yes (monitoring only)
Important Notes:
Leaderboard is mandatory to supply for all sponsorship/takeover executions.
Can support 2x density creative for mobile/high retina screens - 1456x180px.
If providing 2x density file, the standard 1x density asset is still required.
In-banner video cannot auto-play within leaderboard creative.
All creative must include client branding and utilize a 1 pixel visible border.
All ads must click into a new browser window.
Please review additional important information here.
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Mobile Leaderboard (Mandatory)
Mobile Leaderboard (Mandatory)
Creative Size: 320x50
To optimize production time, please follow the PSD template found here.
Max File Size/Initial Load: 100kb
Max Subload: 50kb
Accepted Formats: jpg, png, gif, HTML5
Max Animation Length: 20s
Looping: Not allowed
In Banner Video Supported: No
Third Party Tags Accepted: Yes (must be secure)
Third Party Trackers Accepted: Yes (must be secure)
Verification Tags Accepted: Yes (monitoring only)
Important Notes:
Mobile Leaderboard is mandatory to supply for all ESPN sponsorship/takeover executions.
Can support 2x density creative for mobile/high retina screens - 640x100px.
If providing 2x density file, the standard 1x density asset is still required.
All creative must include client branding and utilize a 1 pixel visible border.
All ads must click into a new browser window.
Please review additional important information here.
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Big Box (Mandatory)
Big Box (Mandatory)
Creative Size: 300x250
To optimize production time, please follow the PSD template found here.
Max File Size/Initial Load: 200kb
Max Subload: 100kb
Accepted Formats: jpg, png, gif, HTML5
Max Animation Length: 20s
Looping: Max of 3 loops
In Banner Video Supported: Yes, creative must be 3rd party served (see specs here)
Third Party Tags Accepted: Yes (must be secure)
Third Party Trackers Accepted: Yes (must be secure)
Verification Tags Accepted: Yes (monitoring only)
Important Notes:
Big Box is mandatory to supply for all sponsorship/takeover executions.
If including autoplay in-banner video, it must use polite download with user-initiated audio. Video cannot be served via a YouTube player.
All creative must include client branding and utilize a 1 pixel visible border.
All ads must click into a new browser window.
Please review additional important information here.
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Halfpager (Optional)
Halfpager (Optional)
Creative Size: 300x600
Max File Size/Initial Load: 200kb
Max Subload: 400kb
Accepted Formats: jpg, png, gif, HTML5
Max Animation Length: 20s
Looping: Max of 3 loops
In Banner Video Supported: Yes, creative must be 3rd party served (see specs here)
Third Party Tags Accepted: Yes (must be secure)
Third Party Trackers Accepted: Yes (must be secure)
Verification Tags Accepted: Yes (monitoring only)
Important Notes:
Halfpager is optional to supply for ESPN sponsorship/takeover executions.
When included, it will replace the 300x250 size in certain positions on desktop.
If including autoplay in-banner video, it must use polite download with user-initiated audio. Video cannot be served via a YouTube player.
All creative must include client branding and utilize a 1 pixel visible border.
All ads must click into a new browser window.
Please review additional important information here.
Optional High Impact Units:
Optional High Impact Units:
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ESPN Pushdown
ESPN Pushdown
Required Creative Assets: PSD files, brand guidelines or storyboards, custom fonts, URL
Creative Sizes:
To optimize production time, please follow the PSD template found here.
Small Pushdown = 320x50 (standard); 320x250 (expanded)
Max File Size: 150kb
Max Subload: 300kb
Medium Pushdown = 728x90 (standard); 728x250 (expanded)
Max File Size: 300kb
Max Subload: 500kb
Large Pushdown = 970x66 (standard); 970x250 (expanded)
Max File Size:400kb
Max Subload: 600kb
Extra Large Pushdown = 1280x100 (standard); 1280x418 (expanded)
Max File Size: 500kb
Max Subload: 700kb
Pushdown is responsive to screen size. Supply build assets for all variant sizes above.
Max Animation Length: 20s max in collapsed state. Not allowed in expanded state.
Looping: 3 loops max in collapsed state. Not allowed in expanded state.
In Banner Video Supported: Yes, 15s max and 3MB max. (See addt. specs here)
Third Party Tags Accepted: No
Third Party Trackers Accepted: Yes, single set per overall unit (must be secure)
Verification Tags Accepted: Yes (monitoring only)
Important Notes:
Hosted by ESPN directly.
High res images (jpg, png or gif) can be supplied instead of PSD files if necessary.
Pushdown will have the close button added automatically. The top-right 35x35 pixel area of the creative should be clear of text, logos, and imagery for this button.
Double density creative files are highly recommended for all mobile creative to provide image clarity on high-resolution screens.
Pushdown will auto-expand on first view for 8 seconds before auto-closing. Auto-expand is capped at one time per user per day.
Expansion direction is downward and will push the page content, not overlay.
User-initiated expansion must occur on click and may remain open without auto-collapse.
All creative must include client branding and utilize a 1 pixel visible border.
Please review additional important information here.
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ESPN Wallpaper
ESPN Wallpaper
Required Creative Assets: High-res images (png, jpg or non-animated gif), brand guidelines or storyboards, custom fonts, URL
Creative Sizes:
Large Wallpaper = 1280x455
Max File Size: 100kb
Max Subload: N/A
To optimize production time, please follow the Large PSD template found here.
Extra Large Wallpaper = 1680x690
Max File Size: 150kb
Max Subload: N/A
To optimize production time, please follow the XL PSD template found here.
Refer to the ESPN Wallpaper Style Guide here for more info and recommendations.
Wallpaper is responsive to desktop screen size. Supply build assets for both sizes above.
Max Animation Length: N/A
Looping: N/A
In Banner Video Supported: No
Third Party Tags Accepted: No
Third Party Trackers Accepted: Yes, impression trackers only (must be secure)
Verification Tags Accepted: Yes (monitoring only)
Important Notes:
Hosted by ESPN directly. ESPN reserves the right of final approval on all creative assets.
The Wallpaper is not clickable. Static images only.
Cannot have any repeating logos or patterns and should not include floating text, logos, or graphics on a solid white or light gray background.
The full width of the Wallpaper will not be viewable on all devices, therefore it is strongly recommended to only have non-essential brand elements within the Wallpaper area wrapping the sides of the site content.
Logos and text may not be viewable if included.
A gradient fade will be applied starting 90px up from the bottom-edge of the creative to create a smooth transition with ESPN’s background color.
This is applied automatically when served to the site, do not apply a gradient directly to the creative image before submitting.
Wallpaper is presented to desktop users with a screen resolution of 1024px to 1280px
Must be paired with a banner or pushdown unit.
Please review additional important information here.
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