Required Creative Assets: PSD files, brand guidelines or storyboards, custom fonts, URL

Creative Sizes:

To optimize production time, please follow the PSD template found here.

Small Pushdown = 320x50 (standard); 320x250 (expanded)

• • Max File Size: 150kb

  • Max Subload: 300kb

Medium Pushdown = 728x90 (standard); 728x250 (expanded)

• • Max File Size: 300kb

  • Max Subload: 500kb

Large Pushdown = 970x66 (standard); 970x250 (expanded)

• • Max File Size:400kb

  • Max Subload: 600kb

Extra Large Pushdown = 1280x100 (standard); 1280x418 (expanded)

• • Max File Size: 500kb

  • Max Subload: 700kb

Pushdown is responsive to screen size. Supply build assets for all variant sizes above. 

Max Animation Length: 20s max in collapsed state. Not allowed in expanded state.

Looping: 3 loops max in collapsed state. Not allowed in expanded state.

In Banner Video Supported: Yes, 15s max and 3MB max. (See addt. specs here)

Third Party Tags Accepted: No

Third Party Trackers Accepted: Yes, single set of 1x1 tracking tags (must be secure)

Verification Tags Accepted: Yes (monitoring only)

Important Notes:

• Hosted by ESPN directly. 

• High res images (jpg, png or gif) can be supplied instead of PSD files if necessary.

• Pushdown will have the close button added automatically. The top-right 35x35 pixel area of the creative should be clear of text, logos, and imagery for this button.

• Double density creative files are highly recommended for all mobile creative to provide image clarity on high-resolution screens.

• Pushdown will auto-expand on first view for 8 seconds before auto-closing. ​Auto-expand is capped at one time per user per day​.

• Expansion direction is downward and will push the page content, not overlay. ​

• User-initiated expansion must occur on click and may remain open without auto-collapse.​

• All creative must include client branding and utilize a 1 pixel visible border. 

• Please review additional important information here