Embedded Files
The Globe and Mail
CREATIVE BUILD ASSETS DUE DATE
The Globe and Mail High Impact Units = 15 Business Days
*All High Impact units must be built by our Globe Creative Studio*
CHOOSE SIZE BELOW OR SCROLL DOWN FOR ALL SPECS
CHOOSE SIZE BELOW OR SCROLL DOWN FOR ALL SPECS
CLICK ON ICON TO VIEW A CREATIVE DEMO
Globe Hero
Globe Hero
Creative Size: Responsive
Max File Size/Initial Load: 250kb
Max Subload: 500kb
Required Creative Assets: Layered PSD files, high res images (jpg or png), logo (svg/eps/png), brand guidelines or storyboards, custom fonts, URL
To optimize production time, provide Photoshop PSD files/storyboards in layers based on the ad breakpoint sizes: 1800x250, 1024x250, 768x250, 320x250
Max Animation Length: 15s
Looping: Not allowed
In Banner Video Supported: Yes (Please supply mp4 file based on these specs)
Third Party Tags Accepted: No
Third Party Trackers Accepted: Yes, single set per overall unit (must be secure)
Verification Tags Accepted: Yes (monitoring only)
Important Notes:
Globe and Mail colours cannot be used within the creative design =
Red: Hex #DA161F & Grey: Hex #595959All creative must include client branding and utilize a 1 pixel visible border.
Can run alongside a wallpaper in sponsorship executions.
Wallpaper specs can be found here.
Please review additional important information here.
CLICK ON ICON TO VIEW A CREATIVE DEMO
Globe Hero with Carousel
Globe Hero with Carousel
Creative Size: Responsive
Max File Size/Initial Load: 250kb
Max Subload: 500kb
Required Creative Assets: Layered PSD files, product captions, high res images (jpg or png), logo (svg/eps/png), brand guidelines or storyboards, custom fonts, URL
To optimize production time, provide Photoshop PSD files/storyboards in layers based on the ad breakpoint sizes: 1800x250, 1024x250, 768x250, 320x250
Images: 1280x250 (max of 5)
Captions: max. 60 characters including spaces
Max Animation Length: 15s
Looping: Not allowed
In Banner Video Supported: Yes (Please supply mp4 file based on these specs)
Third Party Tags Accepted: No
Third Party Trackers Accepted: Yes, single set per overall unit (must be secure)
Verification Tags Accepted: Yes (monitoring only)
Important Notes:
Minimum 3 content pieces, maximum 5 content pieces
Globe and Mail colours cannot be used within the creative design =
Red: Hex #DA161F & Grey: Hex #595959All creative must include client branding and utilize a 1 pixel visible border.
Can run alongside a wallpaper in sponsorship executions.
Wallpaper specs can be found here.
Please review additional important information here.
CLICK ON ICON TO VIEW A CREATIVE DEMO
Globe Superhero
Globe Superhero
Creative Size: Responsive
Max File Size/Initial Load: 250kb
Max Subload: 500kb
Required Creative Assets: Layered PSD files, high res images (jpg or png), logo (svg/eps/png), brand guidelines or storyboards, custom fonts, URL
To optimize production time, provide Photoshop PSD files/storyboards in layers based on the ad breakpoint sizes: 1800x450, 1024x450, 768x450, 320x400
Max Animation Length: 15s
Looping: Not allowed
In Banner Video Supported: Yes (Please supply mp4 file based on these specs)
Third Party Tags Accepted: No
Third Party Trackers Accepted: Yes, single set per overall unit (must be secure)
Verification Tags Accepted: Yes (monitoring only)
Important Notes:
Globe and Mail colours cannot be used within the creative design =
Red: Hex #DA161F & Grey: Hex #595959All creative must include client branding and utilize a 1 pixel visible border.
Please review additional important information here.
CLICK ON ICON TO VIEW A CREATIVE DEMO
Globe Superhero with Carousel
Globe Superhero with Carousel
Creative Size: Responsive
Max File Size/Initial Load: 250kb
Max Subload: 500kb
Required Creative Assets: Layered PSD files, high res images (jpg or png), logo (svg/eps/png), brand guidelines or storyboards, custom fonts, URL
To optimize production time, provide Photoshop PSD files/storyboards in layers based on the ad breakpoint sizes: 1800x450, 1024x450, 768x450, 320x400
Product Carousel:
Images: 1280x450 (max of 5)
Product Names = One for each content panel (max. 40 characters incl. spaces)
Caption Copy = One for each content panel (max. 50 characters incl. spaces)
CTA Button = eg. [ Learn more ] [ Book Now ] [ Shop Now ] [ Buy Now ]
Max Animation Length: 15s
Looping: Not allowed
In Banner Video Supported: Yes (Please supply mp4 file based on these specs)
Third Party Tags Accepted: No
Third Party Trackers Accepted: Yes, single set per overall unit (must be secure)
Verification Tags Accepted: Yes (monitoring only)
Important Notes:
Globe and Mail colours cannot be used within the creative design =
Red: Hex #DA161F & Grey: Hex #595959All creative must include client branding and utilize a 1 pixel visible border.
Please review additional important information here.
CLICK ON ICON TO VIEW A CREATIVE DEMO
Globe Canvas (Web & In-App)
Globe Canvas (Web & In-App)
Creative Size: Responsive
Max File Size/Initial Load: 250kb
Max Subload: 500kb
Required Creative Assets: Layered PSD files, high res images (jpg or png), logo (svg/eps/png), brand guidelines or storyboards, custom fonts, URL
To optimize production time, provide Photoshop PSD files/storyboards in layers based on the ad breakpoint sizes: 1024x600, 768x600, 300x600
Max Animation Length: 15s
Looping: Not allowed
In Banner Video Supported: Yes (Please supply mp4 file based on these specs)
Third Party Tags Accepted: No
Third Party Trackers Accepted: Yes, single set per overall unit (must be secure)
Verification Tags Accepted: Yes (monitoring only)
Important Notes:
Globe and Mail colours cannot be used within the creative design =
Red: Hex #DA161F & Grey: Hex #595959All creative must include client branding and utilize a 1 pixel visible border.
Please review additional important information here.
CLICK ON ICON TO VIEW A CREATIVE DEMO
Globe Canvas with Carousel
Globe Canvas with Carousel
Creative Size: Responsive
Max File Size/Initial Load: 250kb
Max Subload: 500kb
Required Creative Assets: Layered PSD files, headlines/product captions, high res images (jpg or png), logo (svg/eps/png), brand guidelines or storyboards, custom fonts, URL
To optimize production time, provide Photoshop PSD files/storyboards in layers based on the ad breakpoint sizes: 1024x600, 768x600, 300x600
Images: 1280x450 (max of 5)
Captions: max. 60 characters including spaces
Max Animation Length: 15s
Looping: Not allowed
In Banner Video Supported: Yes (Please supply mp4 file based on these specs)
Third Party Tags Accepted: No
Third Party Trackers Accepted: Yes, single set per overall unit (must be secure)
Verification Tags Accepted: Yes (monitoring only)
Important Notes:
Minimum 3 content pieces, Maximum 5 content pieces.
Globe and Mail colours cannot be used within the creative design =
Red: Hex #DA161F & Grey: Hex #595959All creative must include client branding and utilize a 1 pixel visible border.
Please review additional important information here.
CLICK ON ICON TO VIEW A CREATIVE DEMO
Globe Frame
Globe Frame
Creative Size: Responsive
Max File Size/Initial Load: 250kb
Max Subload: 500kb
Required Creative Assets: Layered PSD files, headlines/product captions, high res images (jpg or png), logo (svg/eps/png), brand guidelines or storyboards, custom fonts, URL
To optimize production time, provide Photoshop PSD files/storyboards in layers based on the ad breakpoint sizes: 576x324 & 300x450
Product Carousel (optional):
Images: 1280x450 (max of 6)
Headlines or product captions for each content piece = max. 40 characters incl. spaces
CTA Button = Choose one of: [ Learn more ] [ Book Now ] [ Shop Now ] or [ Buy Now ]
Max Animation Length: 15s
Looping: Not allowed
In Banner Video Supported: Yes (Please supply mp4 file based on these specs)
Third Party Tags Accepted: No
Third Party Trackers Accepted: Yes, single set per overall unit (must be secure)
Verification Tags Accepted: Yes (monitoring only)
Important Notes:
Carousel Design = Minimum 2 content pieces, Maximum 6 content pieces.
Globe and Mail colours cannot be used within the creative design =
Red: Hex #DA161F & Grey: Hex #595959All creative must include client branding and utilize a 1 pixel visible border.
Please review additional important information here.
CLICK ON ICON TO VIEW A CREATIVE DEMO
Globe Interscroller
Globe Interscroller
Creative Size: Responsive
Max File Size/Initial Load: 200kb
Max Subload: 400kb
Required Creative Assets: Layered PSD files, high res images (jpg or png), logo (svg/eps/png), brand guidelines or storyboards, custom fonts, URL
To optimize production time, provide Photoshop PSD files/storyboards in layers based on the following size: 768x1230
Max Animation Length: 15s
Looping: Not allowed
In Banner Video Supported: Yes (Please supply mp4 file based on these specs)
Third Party Tags Accepted: No
Third Party Trackers Accepted: Yes (must be secure)
Verification Tags Accepted: Yes (monitoring only)
Important Notes:
Mobile banner only. Static or Animated design.
For full screen video interscroller, see Vertical Video Interscroller specs below.
Globe and Mail colours cannot be used within the creative design =
Red: Hex #DA161F & Grey: Hex #595959All creative must include client branding and utilize a 1 pixel visible border.
Please review additional important information here.
CLICK ON ICON TO VIEW A CREATIVE DEMO
Globe Vertical Video Interscroller
Globe Vertical Video Interscroller
Creative Size: Responsive
Max File Size/Initial Load: 200kb
Max Subload: 1.1mb
Required Creative Assets: Layered PSD files, mp4 file, high res images (jpg or png), logo (svg/eps/png), brand guidelines or storyboards, custom fonts, URL
To optimize production time, provide Photoshop PSD files/storyboards in layers based on the following size: 768x1230
Supplied mp4 video = 9:16 aspect ratio, 15 secs max length, 1.1mb max file size, 24-30 fps
Use videos that contain minimal and centered copy
Max Animation Length: 15s
Looping: Not allowed
In Banner Video Supported: Yes (Please supply mp4 file as per above)
Third Party Tags Accepted: No
Third Party Trackers Accepted: Yes (must be secure)
Verification Tags Accepted: Yes (monitoring only)
Important Notes:
Mobile banner only. Full screen video only.
For a static/animated interscroller or if your design concept does not include full screen video, see Globe Interscroller specs above.
Globe and Mail colours cannot be used within the creative design =
Red: Hex #DA161F & Grey: Hex #595959All creative must include client branding and utilize a 1 pixel visible border.
Please review additional important information here.
CLICK ON ICON TO VIEW A CREATIVE DEMO
Globe Miniscroller
Globe Miniscroller
Creative Size: Responsive
Max File Size/Initial Load: 200kb
Max Subload: 400kb
Required Creative Assets: Layered PSD files, high res images (jpg or png), logo (svg/eps/png), brand guidelines or storyboards, custom fonts, URL
To optimize production time, provide Photoshop PSD files/storyboards in layers based on the following sizes:
Foreground: 640x600
Background: 818x392
Max Animation Length: 15s
Looping: Not allowed
In Banner Video Supported: Yes (Please supply mp4 file based on these specs)
Third Party Tags Accepted: No
Third Party Trackers Accepted: Yes (must be secure)
Verification Tags Accepted: Yes (monitoring only)
Important Notes:
Mobile banner only. Static or Animated design.
Globe and Mail colours cannot be used within the creative design =
Red: Hex #DA161F & Grey: Hex #595959All creative must include client branding and utilize a 1 pixel visible border.
Please review additional important information here.
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