Embedded Files
The Globe and Mail
CREATIVE BUILD ASSETS DUE DATE
The Globe and Mail High Impact Units = 15 Business Days
*All High Impact units must be built by our Globe Creative Studio*
CHOOSE SIZE BELOW OR SCROLL DOWN FOR ALL SPECS
CHOOSE SIZE BELOW OR SCROLL DOWN FOR ALL SPECS
CLICK ON ICON TO VIEW A CREATIVE DEMO
Globe Hero
Globe Hero
Creative Size: Responsive
Max File Size/Initial Load: 250kb
Max Subload: 500kb
Required Creative Assets: Layered PSD files, high res images (jpg or png), logo (svg/eps/png), brand guidelines or storyboards, custom fonts, URL
To optimize production time, provide Photoshop PSD files/storyboards in layers based on the ad breakpoint sizes: 1800x250, 1024x250, 768x250, 320x250
Max Animation Length: 15s
Looping: Not allowed
In Banner Video Supported: Yes (Please supply mp4 file based on these specs)
Third Party Tags Accepted: No
Third Party Trackers Accepted: Yes, single set per overall unit (must be secure)
Verification Tags Accepted: Yes (monitoring only)
Important Notes:
Globe and Mail colours cannot be used within the creative design =
Red: Hex #DA161F & Grey: Hex #595959All creative must include client branding and utilize a 1 pixel visible border.
Can run alongside a wallpaper in sponsorship executions.
Wallpaper specs can be found here.
Please review additional important information here.
CLICK ON ICON TO VIEW A CREATIVE DEMO
Globe Hero with Carousel
Globe Hero with Carousel
Creative Size: Responsive
Max File Size/Initial Load: 250kb
Max Subload: 500kb
Required Creative Assets: Layered PSD files, product captions, high res images (jpg or png), logo (svg/eps/png), brand guidelines or storyboards, custom fonts, URL
To optimize production time, provide Photoshop PSD files/storyboards in layers based on the ad breakpoint sizes: 1800x250, 1024x250, 768x250, 320x250
Images: 1280x250 (max of 5)
Captions: max. 60 characters including spaces
Max Animation Length: 15s
Looping: Not allowed
In Banner Video Supported: Yes (Please supply mp4 file based on these specs)
Third Party Tags Accepted: No
Third Party Trackers Accepted: Yes, single set per overall unit (must be secure)
Verification Tags Accepted: Yes (monitoring only)
Important Notes:
Minimum 3 content pieces, maximum 5 content pieces
Globe and Mail colours cannot be used within the creative design =
Red: Hex #DA161F & Grey: Hex #595959All creative must include client branding and utilize a 1 pixel visible border.
Can run alongside a wallpaper in sponsorship executions.
Wallpaper specs can be found here.
Please review additional important information here.
CLICK ON ICON TO VIEW A CREATIVE DEMO
Globe Superhero
Globe Superhero
Creative Size: Responsive
Max File Size/Initial Load: 250kb
Max Subload: 500kb
Required Creative Assets: Layered PSD files, high res images (jpg or png), logo (svg/eps/png), brand guidelines or storyboards, custom fonts, URL
To optimize production time, provide Photoshop PSD files/storyboards in layers based on the ad breakpoint sizes: 1800x450, 1024x450, 768x450, 320x400
Max Animation Length: 15s
Looping: Not allowed
In Banner Video Supported: Yes (Please supply mp4 file based on these specs)
Third Party Tags Accepted: No
Third Party Trackers Accepted: Yes, single set per overall unit (must be secure)
Verification Tags Accepted: Yes (monitoring only)
Important Notes:
Globe and Mail colours cannot be used within the creative design =
Red: Hex #DA161F & Grey: Hex #595959All creative must include client branding and utilize a 1 pixel visible border.
Please review additional important information here.
CLICK ON ICON TO VIEW A CREATIVE DEMO
Globe Superhero with Carousel
Globe Superhero with Carousel
Creative Size: Responsive
Max File Size/Initial Load: 250kb
Max Subload: 500kb
Required Creative Assets: Layered PSD files, high res images (jpg or png), logo (svg/eps/png), brand guidelines or storyboards, custom fonts, URL
To optimize production time, provide Photoshop PSD files/storyboards in layers based on the ad breakpoint sizes: 1800x450, 1024x450, 768x450, 320x400
Product Carousel:
Images: 1280x450 (max of 5)
Product Names = One for each content panel (max. 40 characters incl. spaces)
Caption Copy = One for each content panel (max. 50 characters incl. spaces)
CTA Button = eg. [ Learn more ] [ Book Now ] [ Shop Now ] [ Buy Now ]
Max Animation Length: 15s
Looping: Not allowed
In Banner Video Supported: Yes (Please supply mp4 file based on these specs)
Third Party Tags Accepted: No
Third Party Trackers Accepted: Yes, single set per overall unit (must be secure)
Verification Tags Accepted: Yes (monitoring only)
Important Notes:
Globe and Mail colours cannot be used within the creative design =
Red: Hex #DA161F & Grey: Hex #595959All creative must include client branding and utilize a 1 pixel visible border.
Please review additional important information here.
CLICK ON ICON TO VIEW A CREATIVE DEMO
Globe Canvas (Web & In-App)
Globe Canvas (Web & In-App)
Creative Size: Responsive
Max File Size/Initial Load: 250kb
Max Subload: 500kb
Required Creative Assets: Layered PSD files, high res images (jpg or png), logo (svg/eps/png), brand guidelines or storyboards, custom fonts, URL
To optimize production time, provide Photoshop PSD files/storyboards in layers based on the ad breakpoint sizes: 1024x600, 768x600, 300x600
Max Animation Length: 15s
Looping: Not allowed
In Banner Video Supported: Yes (Please supply mp4 file based on these specs)
Third Party Tags Accepted: No
Third Party Trackers Accepted: Yes, single set per overall unit (must be secure)
Verification Tags Accepted: Yes (monitoring only)
Important Notes:
Globe and Mail colours cannot be used within the creative design =
Red: Hex #DA161F & Grey: Hex #595959All creative must include client branding and utilize a 1 pixel visible border.
Please review additional important information here.
CLICK ON ICON TO VIEW A CREATIVE DEMO
Globe Canvas with Carousel
Globe Canvas with Carousel
Creative Size: Responsive
Max File Size/Initial Load: 250kb
Max Subload: 500kb
Required Creative Assets: Layered PSD files, headlines/product captions, high res images (jpg or png), logo (svg/eps/png), brand guidelines or storyboards, custom fonts, URL
To optimize production time, provide Photoshop PSD files/storyboards in layers based on the ad breakpoint sizes: 1024x600, 768x600, 300x600
Images: 1280x450 (max of 5)
Captions: max. 60 characters including spaces
Max Animation Length: 15s
Looping: Not allowed
In Banner Video Supported: Yes (Please supply mp4 file based on these specs)
Third Party Tags Accepted: No
Third Party Trackers Accepted: Yes, single set per overall unit (must be secure)
Verification Tags Accepted: Yes (monitoring only)
Important Notes:
Minimum 3 content pieces, Maximum 5 content pieces.
Globe and Mail colours cannot be used within the creative design =
Red: Hex #DA161F & Grey: Hex #595959All creative must include client branding and utilize a 1 pixel visible border.
Please review additional important information here.
CLICK ON ICON TO VIEW A CREATIVE DEMO
Globe Frame
Globe Frame
Creative Size: Responsive
Max File Size/Initial Load: 250kb
Max Subload: 500kb
Required Creative Assets: Layered PSD files, headlines/product captions, high res images (jpg or png), logo (svg/eps/png), brand guidelines or storyboards, custom fonts, URL
To optimize production time, provide Photoshop PSD files/storyboards in layers based on the ad breakpoint sizes: 576x324 & 300x450
Product Carousel (optional):
Images: 1280x450 (max of 6)
Headlines or product captions for each content piece = max. 40 characters incl. spaces
CTA Button = Choose one of: [ Learn more ] [ Book Now ] [ Shop Now ] or [ Buy Now ]
Max Animation Length: 15s
Looping: Not allowed
In Banner Video Supported: Yes (Please supply mp4 file based on these specs)
Third Party Tags Accepted: No
Third Party Trackers Accepted: Yes, single set per overall unit (must be secure)
Verification Tags Accepted: Yes (monitoring only)
Important Notes:
Carousel Design = Minimum 2 content pieces, Maximum 6 content pieces.
Globe and Mail colours cannot be used within the creative design =
Red: Hex #DA161F & Grey: Hex #595959All creative must include client branding and utilize a 1 pixel visible border.
Please review additional important information here.
CLICK ON ICON TO VIEW A CREATIVE DEMO
Globe Interscroller
Globe Interscroller
Creative Size: Responsive
Max File Size/Initial Load: 200kb
Max Subload: 400kb
Required Creative Assets: Layered PSD files, high res images (jpg or png), logo (svg/eps/png), brand guidelines or storyboards, custom fonts, URL
To optimize production time, utilize this PSD template OR provide Photoshop PSD files/storyboards in layers based on the following size: 768x1230
Max Animation Length: 15s
Looping: Not allowed
In Banner Video Supported: Yes (Please supply mp4 file based on these specs)
Third Party Tags Accepted: No
Third Party Trackers Accepted: Yes (must be secure)
Verification Tags Accepted: Yes (monitoring only)
Important Notes:
Mobile banner only. Static or Animated design.
For full screen video interscroller, see Vertical Video Interscroller specs here.
“Advertisement” bars and other interface elements appear at the top and bottom of the unit.
All key content should be kept within the designated safe area, away from the edges, while backgrounds extend across the full canvas.
Background imagery can be cropped on different screen sizes and aspect ratios.
Globe and Mail colours cannot be used within the creative design =
Red: Hex #DA161F & Grey: Hex #595959All creative must include client branding and utilize a 1 pixel visible border.
Please review additional important information here.
CLICK ON ICON TO VIEW A CREATIVE DEMO
Globe Vertical Video Interscroller
Globe Vertical Video Interscroller
Creative Size: Responsive
Max File Size/Initial Load: 200kb
Max Subload: 1.1mb
Required Creative Assets: Layered PSD files, mp4 file, high res images (jpg or png), logo (svg/eps/png), brand guidelines or storyboards, custom fonts, URL
To optimize production time, provide Photoshop PSD files/storyboards in layers based on the following size: 768x1230
Supplied mp4 video = 9:16 aspect ratio, 15 secs max length, 1.1mb max file size, 24-30 fps
Use videos that contain minimal and centered copy
Max Animation Length: 15s
Looping: Not allowed
In Banner Video Supported: Yes (Please supply mp4 file as per above)
Third Party Tags Accepted: No
Third Party Trackers Accepted: Yes (must be secure)
Verification Tags Accepted: Yes (monitoring only)
Important Notes:
Mobile banner only. Full screen video only.
For a static/animated interscroller or if your design concept does not include full screen video, see Globe Interscroller specs above.
Globe and Mail colours cannot be used within the creative design =
Red: Hex #DA161F & Grey: Hex #595959All creative must include client branding and utilize a 1 pixel visible border.
Please review additional important information here.
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