Third-Party Pixel Requirements

The Globe and Mail allows for external clients to implement third-party tracking pixels against their creative within custom sponsor content programs and display campaigns on theglobeandmail.com. 

Any pixel that tracks user data from ads served on our site will require this agreement. This includes pixels for retargeting, brand lift studies, research, etc. Standard ad impression, click and brand safety tracking tags (DV/IAS) are exempt from this process.

In order to implement third party pixels, we require a completed questionnaire and signed agreement to be submitted and approved prior to campaign launch.
 

Please provide the completed questionnaire to your Account Manager at least 10 business days prior to launch. They will review and confirm once the agreement document can be signed. All parties must be in agreement before the pixel can be implemented.

Please keep the following parameters in mind: 

• Third party pixel can only be placed against an ad creative. Cannot pixel the webpage directly. 

• Only permitted on ad creatives served on theglobeandmail.com web and mobile browsers only. 

  • Tracking on the The Globe and Mail App and/or Alliance sites is not permitted.

• Geo targeting: Canada only.   

  • U.S. case by case basis and must exclude California. Europe not permitted.   

• Pixel may only be placed on ad creative for duration of the paid campaign 

  • When ad stops being served, the pixel will disappear

• Retargeting pixel provider must be on Google’s approved vendor list. 

• Pixel must not pass any information that could be used or recognized as personally-identifiable information; or that permanently identifies a particular device (such as a mobile phone's unique device identifier if such an identifier cannot be reset)

• The following data points are approved for collection:  Click; impression; IP address; referrer (i.e. URL but will only be the Google domain’s version – does not include all site information); user agent (i.e. browser info like chrome version, mobile chrome); cookie ID (i.e. identify user within browser session but not across browsers/devices) 

• Pixel may collect above data to retarget off The Globe’s site to a user based on event that user viewed the pixel within the ad creative or user interacted with ad (clicked, looked at carousel or used chat bot), not on customer interests/context 

• Advertiser/agency may keep audience member in their list for a maximum of 90 days after the end of the campaign. 

• Cannot collect or use location data.