CREATIVE BUILD ASSETS DUE DATE
The Globe and Mail High Impact Units = 15 Business Days
*All High Impact units must be built by our Globe Creative Studio*
Creative Size: Responsive
Max File Size/Initial Load: 250kb
Max Subload: 500kb
Required Creative Assets: Layered PSD files, high res images (jpg or png), logo (svg/eps/png), brand guidelines or storyboards, custom fonts, URL
To optimize production time, provide Photoshop PSD files/storyboards in layers based on the ad breakpoint sizes: 1800x450, 1024x450, 768x450, 320x400
Product Carousel:
Images: 1280x450 (max of 5)
Product Names = One for each content panel (max. 40 characters incl. spaces)
Caption Copy = One for each content panel (max. 50 characters incl. spaces)
CTA Button = eg. [ Learn more ] [ Book Now ] [ Shop Now ] [ Buy Now ]
Max Animation Length: 15s
Looping: Not allowed
In Banner Video Supported: Yes (Please supply mp4 file based on these specs)
Third Party Tags Accepted: No
Third Party Trackers Accepted: Yes, single set per overall unit (must be secure)
Verification Tags Accepted: Yes (monitoring only)
Important Notes:
Globe and Mail colours cannot be used within the creative design =
Red: Hex #DA161F & Grey: Hex #595959
All creative must include client branding and utilize a 1 pixel visible border.
Please review additional important information here.