All 3rd party tags, hosted files and/or redirect URLs must be secure (https://)

Please provide the full URL path for your landing page. Supplying URLs within hyperlinks is to be avoided.

All high impact units must be built by our in-house Globe Creative Studio for optimal design, functionality and deployment. Please supply PSD files and all other necessary build files listed for the unit by the required due date.

For third-party tracking on responsive units, please supply one set of 1x1 impression and click tracking tags for the entire unit.

• It is possible to track clicks by individual size variants upon request. However, only a single impression tracker can be used across the unit.
  
  

Globe Media sites are Brand safe environments. All of our direct IO and PG impression-based display ad products have a pre-defined brand safety key applied that, by default, excludes content that falls into sensitive ad categories. Further details can be found here.

• Please connect with your Account Manager if additional brand safety parameters are required for your campaign.

Verification tags must be set to monitoring only. Ad blocking is not allowed. It is highly recommended that the verification parameters are removed for sponsorship/takeover executions.

• • Please supply 1 set of verification tags per overall high impact unit.
    
    

Creative that falls under the following categories requires approval from our Legal team before launch: Public Policy/PSA, Political, Advocacy, Charity, Gambling/iGaming, Pharma/Healthcare, Tobacco, Alcohol, Marijuana & Vaping. 

• Please submit creatives requiring Legal approval at least 5 business days before launch.

Third-party retargeting pixel usage must be reviewed and approved by The Globe and Mail team prior to implementation. Please review the guidelines here.