PLEASE NOTE THE FOLLOWING INFORMATION:

• All 3rd party tags, hosted files and/or redirect URLs must be secure (https://)
  
  

• Please provide the full URL path for your landing page. Supplying URLs within hyperlinks is to be avoided.
  
  

• It is strongly recommended not to use verification wrappers on any video creative. Use of these wrappers is known to cause extra latency and discrepancies in reporting. 

  • • Verification tags must be set to monitoring only. Ad blocking is not allowed.
      
      

• The skip button on Globe Alliance video players is controlled by the specific partner site.  It can appear after 15s or 30s depending on the site.

  • Non-skippable inventory for 30s videos is available on The Globe and Mail and CNN sites only.
    
    

• The Globe and Mail validates all 3rd party served ad tags for spec alignment prior to launch. The validation process looks at all aspects within each tag including creative files, HTML, images, pixels, JS wrappers etc. Please place heavier files into the subload/polite load.

• After initial spec validation, any additional creative changes on 3rd party tags must be flagged to your Account Manager/AOS in advance. Updated tags require re-validation for spec alignment prior to going live. 

  • If changes are not flagged, we cannot be held responsible for any issues that occur after the creative update. 

• Further details can be found here.

• Creative that falls under the following categories requires approval from our Legal team before launch: Public Policy/PSA, Political, Advocacy, Charity, Gambling/iGaming, Pharma/Healthcare, Tobacco, Alcohol, Marijuana & Vaping. 

  • Please submit creatives requiring Legal approval at least 5 business days before launch.