All 3rd party tags, hosted files and/or redirect URLs must be secure (https://)

Please provide the full URL path for your landing page. Supplying URLs within hyperlinks is to be avoided.

If supplying HTML5 zip creative, please follow the requirements for Google Ad Manager compatibility. Additional details can be found here.

HTML5 zip assets are not supported for impression-based roadblocks. Please supply image files or 3rd party tags for these tactics.

All high impact units must be built by our in-house Globe Creative Studio for optimal design, functionality and deployment. Please supply PSD files and all other necessary build files listed for the unit by the above due date.

For third-party tracking on responsive units, please supply one set of 1x1 impression and click tracking tags for the entire unit.

• It is possible to track clicks by individual size variants upon request. However, only a single impression tracker can be used across the unit.

The Globe and Mail validates all 3rd party served ad tags for spec alignment prior to launch. The validation process looks at all aspects within each tag including creative files, HTML, images, pixels, JS wrappers etc. Please place heavier files into the subload/polite load.

After initial spec validation, any additional creative changes on 3rd party tags must be flagged to your Account Manager/AOS in advance. Updated tags require re-validation for spec alignment prior to going live. 

• If changes are not flagged, we cannot be held responsible for any issues that occur after the creative update. 

Further details can be found here.

Globe Media sites are Brand safe environments. All of our direct IO and PG impression-based display ad products have a pre-defined brand safety key applied that, by default, excludes content that falls into sensitive ad categories. Further details can be found here.

• If there are additional brand safety requirements for your campaign, please connect with your Account Manager to discuss options.

Verification tags must be set to monitoring only. Ad blocking is not allowed. It is highly recommended that the verification parameters are removed for sponsorship/takeover executions.

We accept 2x density image files for use on desktop and mobile devices that have high-density, or "Retina," displays.  Additional spec requirements can be found here. Standard IAB sizes only.

Creative that falls under the following categories requires approval from our Legal team before launch: Public Policy/PSA, Political, Advocacy, Charity, Gambling/iGaming, Pharma/Healthcare, Tobacco, Alcohol, Marijuana & Vaping. 

• Please submit creatives requiring Legal approval at least 5 business days before launch.

Third-party retargeting pixel usage must be reviewed and approved by The Globe and Mail team prior to implementation. Please review the guidelines here.