Creative Size: Responsive

Max File Size/Initial Load: 250kb

Max Subload: 500kb

Required Creative Assets: Layered PSD files, headlines/product captions, high res images (jpg or png), logo (svg/eps/png), brand guidelines or storyboards, custom fonts, URL 

To optimize production time, provide Photoshop PSD files/storyboards in layers based on the ad breakpoint sizes: 576x324 & 300x450

Product Carousel (optional):

• Images: 1280x450 (max of 6)

• Headlines or product captions for each content piece = max. 40 characters incl. spaces

• CTA Button = Choose one of: [ Learn more ] [ Book Now ]  [ Shop Now ]  or [ Buy Now ] 

Max Animation Length: 15s

Looping: Not allowed

In Banner Video Supported: Yes (Please supply mp4 file based on these specs)

Third Party Tags Accepted: No

Third Party Trackers Accepted: Yes, single set per overall unit (must be secure)

Verification Tags Accepted: Yes (monitoring only)

Important Notes:

• Carousel Design = Minimum 2 content pieces​, Maximum 6 content pieces​.

• Globe and Mail colours cannot be used within the creative design =
  Red: Hex #DA161F & Grey: Hex #595959 

• All creative must include client branding and utilize a 1 pixel visible border. 

• Please review additional important information here.