Required Creative Assets:

Please supply build assets and text copy for all elements listed below

Desktop/Tablet Homepage VideoMax Unit & Tiles = mp4 file (H.264 codec) ​

• Video Pixel Size: 782x440​ (unit) & 385x216 (tiles)

  • Please supply 3-5 video files in 385x216 sizing

• Aspect Ratio: 16:9 landscape, 720p or 1080p

• Length: 15 seconds (auto-play) or max. 30 seconds (user-initiated)​

• Frame Rate: 24 to 30 fps​

• Audio: 128 to 192 kbps,44 khz stereo​

• Background Image: min. height of 600px (cannot be red or white)​

• Max File Size: 3MB​

Desktop/Tablet Homepage BrandMax Tiles (Background) = 1200x250 (x3) at 16:9 ratio

• • Max File Size: 150kb

  • Accepted Formats: png or jpg

  • Can supply Retina version alongside standard tiles = 2400x500 (x3)

Desktop Homepage Tiffany Tiles = 184x90 (x2)

• • Max File Size: 50kb

  • Accepted Formats: png or jpg

Mobile Web Homepage = 320x50 (x1) & 300x250 (x4)

• • Max File Size: 50kb

  • Accepted Formats: png or jpg

Desktop/Tablet First Impression CPM  = 970x250, 728x90 and 300x250 OR 300x600 (x1)

• • Max File Size: 150kb

  • Accepted Formats: jpg, png, HTML5

Mobile Web First Impression CPM = 360x60 (standard); 360x120 (expanded)

• • Max File Size: 100kb

  • Accepted Formats: png or jpg

Logo = min. 250x125 (will be resized as necessary)

• Max File Size: 100kb

• Accepted Formats: svg, eps or png

• Can substitute with Advertiser Name (max. 25 characters incl. spaces)

Headline = Max 80 characters incl. spaces (60-80 characters recommended)

• Can supply shorter headline for use on mobile (30 characters incl. spaces or under)

CTA = Max. 24 characters incl. spaces

• Can supply shorter CTA for use on mobile (10 characters incl. spaces recommended)

____________________________________________________

Max Animation Length: 30s 

Looping: max of 3 loops on standard sizes. No looping on BrandMax unit.

In Banner Video Supported: Yes (see above)

Third Party Tags Accepted: Yes (for First Impression CPM sizes only)

Third Party Trackers Accepted: Yes (must be secure)

Verification Tags Accepted: No

Important Notes:

• Background image should have a color fade on both sides of the image for best results.

  • If that is not possible, please provide a color HEX OR we will use a transparent color on the sides of the image

• All creative must include client branding and utilize a 1 pixel visible border. 

• All ads must click into a new browser window.